Brand Tone

Innovative & Modern, Problem-Solving & Practical, Friendly & Approachable, Confident & Passionate, Informative & Transparent

Brand Values

• •Sustainability
• •Innovation & Smart Design
• •Quality & Durability
• •Customer-Centricity & User-Friendliness
• •Adaptability & Versatility
• •Made in the USA

Best Practices

• •Emphasize Solutions & Benefits: Focus on how Modos solves common furniture frustrations (assembly, durability, adaptability) rather than just listing features. Keep the tone helpful and empowering.
• •Highlight "Smart" & "Simple": Consistently use language that reflects the cleverness and ease of the Modos system (e.g., "intelligently designed," "effortless," "clicks together"). Avoid overly technical jargon.
• •Integrate Sustainability Naturally: Weave in the eco-friendly aspects as an inherent benefit and part of the brand's quality commitment, rather than an afterthought. The tone should be responsible and proud, not preachy.
• •Maintain an Approachable, Confident Voice: Be friendly and relatable, but also confident in the product's innovation and quality. Share the founders' passion for creating better furniture.
• •Show, Don't Just Tell, Versatility: Use visuals and storytelling in copy to demonstrate how Modos furniture can adapt to different spaces, needs, and life stages. Encourage user imagination.

Social Perception

Highly Innovative, Eco-Conscious Choice, Practical Solution, Superior Quality, Responsive Customer Service, Investment in Longevity

Copy Examples

• •Headline: Stop fighting with Allen wrenches. Start living with furniture that adapts to you. Body: Modos is intelligently designed modular furniture that assembles in minutes, no tools required. Sustainable, durable, and endlessly reconfigurable. Build your perfect space, effortlessly.
• •Social Media Post: Your life changes. Shouldn't your furniture? Our tool-free modular system means your Modos setup can grow with your family, move to your new apartment, or simply refresh your room. Smart, sustainable, and built to last. #ModosFurniture #ModularLiving #SustainableDesign #ToolFree
• •Product Description Snippet: Crafted from sustainably harvested birch plywood and held together by strong, yet simple, anodized aluminum connectors, this Modos shelf isn't just furniture – it's a smarter way to organize your life. And yes, you can set it up before your coffee gets cold.
• •Email Subject: Reimagine Your Space (Without the Toolbox Headache) Body: Tired of furniture that dictates your life? At Modos, we believe your furniture should be as flexible as you are. Discover tool-free assembly, timeless design, and the freedom to reconfigure whenever inspiration strikes. Plus, feel good knowing it's eco-friendly and made in the USA.
• •Ad Copy (Short): Modos: Furniture that Clicks. Literally. Tool-free, super strong, and eco-friendly. Design your space, your way.