Brand Tone

Whimsical, Gentle, and Enthusiastic

Brand Values

• •Creativity & Self-Expression
• •Joy in Small Things
• •Artisan Quality & Personal Touch
• •Community & Connection
• •Transparency

Best Practices

• •Embrace Enthusiastic Punctuation: Use exclamation points and emojis (like ✨, ♡, 💖, and cute animal faces) authentically to convey genuine excitement and friendliness. This aligns with the brand's enthusiastic and approachable tone.
• •Use a "Whimsical" Vocabulary: Consistently incorporate words like "magical," "dreamy," "tiny," "sparkly," "cozy," and "cute" into product descriptions and captions to maintain the storybook feel of the brand.
• •Tell a Story, Don't Just Sell a Product: Frame products as characters or companions for the customer's life. Instead of "Buy this keychain," use "Give this tiny cat a home on your backpack." This reinforces the value of joy and connection.
• •Speak Directly to the Community: Use inclusive and friendly language like "you all," "friends," and "doodle lovers." Ask questions to encourage engagement and make followers feel like they are part of a shared creative club.
• •Maintain a Tone of Gratitude and Gentleness: Always express thanks for orders, comments, and support. Keep the language soft and encouraging to align with the calming and gentle perception of the brand. This is especially important in customer service interactions.

Social Perception

Overwhelmingly positive. Customers and followers perceive the brand as high-quality and adorable, authentic and relatable, providing a 'happy mail' experience, and being reliable and professional.

Copy Examples

• •Say hello to our new Beary Best Friends sticker sheet! ♡ These tiny pals are ready to add a little magic to your journal, planner, or laptop. Where will you stick these cute faces? Let us know below! ✨ #cutestationery #journalingcommunity
• •Packing up a little box of happiness! ✨ So much love and care goes into every single order. Feeling so grateful for you all! Hope this brightens your day! ♡ #packanorderwithme #smallbusiness #asmrpackaging
• •Keep a little doodle dream with you wherever you go! Our new Starry Cat Keychain is made with durable, glossy acrylic to make your keys, backpack, or purse a little more magical. It’s the perfect tiny companion for all your adventures.
• •✨ The Dreamy Doodle Collection Has Arrived! ✨ Treat yourself to a little everyday joy. Shop our new whimsical washi tapes, notepads, and more. Your journal will thank you!
• •Feeling so inspired by how you're all using your doodles! ♡ Tag us in your journal spreads and creative projects for a chance to be featured. We can't wait to see what you create!