Brand Tone

innovative, practical, and minimalist

Brand Values

• •Bridging the Analog and Digital
• •Simplicity and Convenience
• •Quality and Design
• •Future-Proofing Ideas

Best Practices

• •Lead with the "Why": Always start by addressing the user's pain point—the fear of losing handwritten notes or the inconvenience of manual digitization.
• •Keep it Simple: Use clear, concise language to explain the process. Avoid technical jargon and focus on the ease and convenience of the service.
• •Emphasize Quality: Regularly mention the premium materials and thoughtful design of the physical notebook to appeal to stationery aficionados.
• •Bridge, Don't Replace: Position the brand as a bridge between two worlds (analog and digital), not as a replacement for traditional notebooks. This respects the user's existing habits and preferences.
• •Maintain a Clean Aesthetic: Ensure all visuals—product photography, website layout, and social media imagery—are clean, modern, and minimalist to reflect the brand's innovative and uncluttered solution.

Social Perception

clever and forward-thinking company. It was seen as a pioneer in a nascent market of smart notebooks. Customers and the media viewed the brand as a premium and desirable product for creatives, tech-savvy professionals, and anyone who valued both the aesthetic of a physical notebook and the practicality of digital access. The sale of the company in 2016 and its subsequent closure have led to it being remembered as a promising but ultimately short-lived venture.

Copy Examples

• •Headline: Your Ideas, Immortalized. Body: Don't let your best thoughts fade away in a forgotten notebook. With Mod, you can write, sketch, and create in a beautiful physical notebook, then have it all seamlessly synced to the cloud. The feeling of pen on paper, the convenience of digital access.
• •Headline: The Last Notebook You'll Ever Need to Keep. Body: Fill it up, send it in, and let us handle the rest. We'll digitize every page, making your notes searchable and accessible from anywhere. Then, we'll either recycle your notebook or send it back to you. The choice is yours.
• •Headline: Where Analog Charm Meets Digital Smarts. Body: We believe in the power of the handwritten word. We also believe in the power of the cloud. That's why we created Mod Notebooks—a simple, elegant way to bridge the gap between your analog and digital worlds.
• •Headline: For the Love of Paper. For the Need of Digital. Body: You shouldn't have to choose. Our notebooks are crafted with thick, high-quality paper and a lay-flat design. Our app ensures your every thought is preserved and organized. It's the best of both worlds, finally together.
• •Headline: Gift a Smarter Way to Create. Body: Looking for the perfect corporate gift? A custom-branded Mod Notebook is a gift that keeps on giving. Your brand will live on, not just on their desk, but in the cloud, forever.