Brand Tone

Empowering, Reassuring, Friendly, Approachable, Informative, Educational, Aspirational, and Trendy

Brand Values

• •Innovation: Patented bonding glue, thinnest threads
• •Quality & Safety: Non-toxic, vegan, cruelty-free, tested and approved
• •Convenience & Affordability: Time and money-saving alternative
• •Customer Empowerment: Tools and knowledge for at-home results
• •Self-Care/Natural Lash Health: Biotin and vitamins in bonding glue

Best Practices

• •Stay Empowering and Positive: Use language that uplifts and reassures the customer about their ability to achieve beautiful results. Focus on solutions and benefits.
• •Be Informative but Accessible: Provide clear, easy-to-understand instructions and information. Avoid overly technical jargon. Use FAQs and tutorials to address common concerns proactively.
• •Embrace a Friendly, Relatable Voice: Use conversational language where appropriate, especially on social media. Engage with comments and questions in a helpful and approachable manner.
• •Highlight Key Differentiators (Values): Consistently weave in mentions of product USPs like the patented glue, safety (vegan, cruelty-free, non-toxic), reusability, and the DIY convenience/cost-saving aspect.
• •Be Authentic and Transparent (Addressing the Mixed Perception): While maintaining a positive tone, acknowledge potential learning curves for new users. Proactively offer detailed troubleshooting tips and care instructions to address common issues like glue application or lash cleaning. This can build trust and manage expectations.

Social Perception

Generally Positive: Many appreciate the DIY concept, variety, and cost savings. Mixed/Negative: Some concerns about glue effectiveness, application difficulty, customer service, and product claims. Address concerns with transparency and support.

Copy Examples

• •Headline: Salon Lashes, Sans the Salon Bill. Your At-Home Lash Revolution Starts Now! Body: Tired of pricey salon appointments and time-consuming refills? Discover Modna Lash bonding extensions – stunning, reusable lashes you can apply yourself in minutes. Get that flawless lash look that lasts for days, not hours. Dare to be your own lash artist. #ModnaLash #DIYLashExtensions #LashRevolution #BeautyOnYourTerms
• •Headline: Wake Up Flawless. Seriously. Body: Imagine waking up every day with perfect lashes. No smudged mascara, no last-minute strip lash struggles. Modna Lash bonding extensions offer smudge-proof, water-resistant beauty that stays put. Our gentle, vitamin-infused bond cares for your natural lashes too. It’s not a dream, it’s Modna Lash. #ModnaLashLife #EffortlessBeauty #LongLastingLashes #LashGoals
• •Headline: Your Eyes, Your Rules. Endless Styles, Effortless Application. Body: From natural whispers to full-on glam, Modna Lash has a style for every mood and moment. Our innovative bonding system makes application a breeze, even for beginners. Explore our collections and unlock your ultimate lash potential. Full tutorial on our website! #ModnaLashStyles #CustomLashes #BeYourOwnLashTech #ViralLashes
• •Headline: Gentle on Your Lashes, Fierce on Your Look. Body: Say goodbye to harsh glues and damaged natural lashes! Modna Lash features a patented, biotin-enriched bond that’s non-toxic, vegan, and cruelty-free. Enjoy stunning extensions while nurturing your own lash health. Beauty without compromise. #SafeLashExtensions #HealthyLashes #VeganBeauty #ModnaLashCare
• •Headline: Join the #ModnaLash Movement: Beauty, Reimagined. Body: Thousands are ditching the salon for the freedom and artistry of Modna Lash. Experience our ultra-thin, comfortable bands and long-lasting bond. Share your look with #ModnaLash and inspire others! Ready for your transformation? #LashCommunity #DIYBeauty #EmpoweredByModna #NextLevelLashes