Brand Tone

Supportive and Understanding, Empowering, Friendly and Approachable, Practical and Reassuring

Brand Values

• •Modesty
• •Functionality & Versatility
• •Comfort
• •Quality
• •Inclusivity (in lifestyle)
• •Empowerment

Best Practices

• •Always Prioritize "Modest" and "Comfort": Ensure copy reflects that the clothing provides coverage and is pleasant to wear for extended periods.
• •Focus on Empowerment and Versatility: Highlight what the wearer can do in the clothing. Use active verbs and showcase the multi-functional nature of the garments.
• •Maintain a Supportive and Understanding Voice: Acknowledge the customer's need for this specific type of apparel. Avoid overly technical jargon; keep the language accessible and friendly.
• •Incorporate Positive Customer Language: Use words and phrases that echo the sentiments in positive customer reviews ("love," "comfortable," "confident," "versatile," "quality"). This builds authenticity and relatability.
• •Be Clear and Direct: Provide straightforward information about product features (e.g., built-in leggings, fabric type, lengths) and benefits (e.g., coverage, all-day wear, ease of movement).

Social Perception

Positive, Niche Appeal, Solution-Oriented, Good Quality but Sometimes Pricey

Copy Examples

• •Headline: Move Freely, Live Confidently. Your Day, Your Way. Body: MOD Lifewear is designed for every moment – from your morning workout to your evening wind-down. Experience the perfect blend of modest coverage, all-day comfort, and effortless style. Because you shouldn’t have to choose.
• •Headline: Finally, Activewear That Understands You. Body: Run, stretch, play, and live without a second thought. Our innovative skirt designs with built-in leggings offer the modest fit you want and the high-performance quality you need. Discover your new favorite go-to.
• •Headline: From Sportswear to Everywhere: MOD Lifewear. Body: We believe your clothing should support every part of your life. That's why we craft comfortable, functional, and modest pieces perfect for the gym, the office, or simply enjoying your day. Versatility meets peace of mind.
• •Headline: Quality You Can Feel, Modesty You Can Trust. Body: Invest in pieces that last and love the way you feel wearing them. MOD Lifewear combines durable, soft fabrics with thoughtful design, ensuring you look and feel your best, no matter the activity.
• •Headline: Join the MOD Community: Comfort, Coverage, Confidence. Body: Thousands of women have found their perfect fit with MOD Lifewear. Designed for your life, our athleisure wear lets you embrace every day with comfort and confidence. What will you do in your MOD?