Brand Tone

Modern & Stylish, Functional & Problem-Solving, Cat-Centric & Caring, Quality-Focused & Premium, Eco-Conscious, Friendly & Informative

Brand Values

• •Innovation
• •Quality & Durability
• •Aesthetics & Design
• •Functionality & Cleanliness
• •Cat Welfare
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Emphasize Solutions, Not Just Products: Focus copy on how Modkat solves common cat owner pain points (mess, odor, aesthetics) rather than just listing product features. Frame it as improving the lives of both cats and their owners.
• •Maintain a Modern, Clean Aesthetic in Visuals and Text: Use clear, concise language. Avoid overly cutesy or technical jargon. Let the sleek design of the products be reflected in the simplicity and elegance of the copy.
• •Speak to Cat Comfort and Well-being: Consistently reinforce that the designs are created with a cat's natural preferences and comfort in mind (e.g., privacy, space, ease of access).
• •Highlight Quality and Durability to Justify Premium Price: Acknowledge the investment by focusing on the long-lasting materials, innovative design, and the value of a cleaner, more pleasant home environment. Use words like 'premium,' 'award-winning,' and 'thoughtfully engineered.'
• •Weave in Sustainability Naturally: When mentioning features like reusable liners or repurposed packaging, connect it to the benefits for the customer (cost-saving, less waste) and the brand's commitment to reducing its 'pawprint.' Avoid making it the sole focus unless specifically targeting that angle.

Social Perception

Positive for Design and Cleanliness, Effective for 'Problem' Cats, High Price Point, but Often Worth It, Good Customer Service, Reusable Liners are a Key Feature, Cats Generally Adapt Well, Seen as an Upgrade

Copy Examples

• •Headline: Finally, a Litter Box You Won't Want to Hide. Body: Say goodbye to unsightly plastic pans and hello to Modkat. Our award-winning designs blend seamlessly into your home, offering superior odor control and a cleaner space for you and your cat. Because your home should reflect your style, and your cat deserves the best.
• •Headline: Less Mess, More Moments. Body: Tired of litter trails? Modkat's innovative top-entry and front-entry designs, featuring high seamless bases and walk-off lids, drastically reduce litter tracking. Spend less time sweeping and more time purring with your feline friend.
• •Headline: Designed by Cat Lovers, for Cat Lovers (and their stylish homes). Body: We get it. You want what's best for your cat without sacrificing your home's aesthetic. Modkat litter boxes are thoughtfully engineered for your cat's comfort and privacy, and beautifully designed to complement your modern lifestyle.
• •Headline: The Last Litter Box You'll Ever Need to Buy? Quite Possibly. Body: Crafted from high-quality, durable materials and featuring rip-resistant, reusable liners, Modkat is built to last. Invest in a smarter, more sustainable solution that keeps your home fresh and your cat happy for years to come.
• •Headline: Happy Cat, Happy Home. It's That Simple. Body: Our enclosed designs offer cats the privacy they crave, while features like easy-access swivel lids and effective odor control make your life easier. Discover the Modkat difference – where modern cats (and their humans) do their business.