Brand Tone

Practical, Accessible, and Quality-Focused

Brand Values

• •Sustainability and Efficiency
• •Modern Design and Aesthetics
• •Durability and Reliability
• •Customer-Centricity
• •Accessibility

Best Practices

• •Lead with the Benefit: Start with what the customer gains. Instead of "We sell solar lights," use "Cut your electricity bill to zero with lights powered by the sun."
• •Emphasize "Built for Kuwait": Regularly mention the products' durability and suitability for the local climate (heat, dust, rain). This builds trust and relevance with the target audience.
• •Keep it Simple and Direct: Use clear, straightforward language. The tone is practical, so avoid overly poetic or complicated jargon. Focus on ease of installation, automatic features, and cost savings.
• •Maintain a Bilingual Approach: Where appropriate (especially on social media targeting a broad local audience), include key phrases or hashtags in Arabic to maximize accessibility and connection.
• •Use Quality and Durability Keywords: Consistently integrate words like "high-performance," "durable," "weather-resistant," "long-lasting," and "ultra-bright" to reinforce the brand's core value proposition of reliability.

Social Perception

A reliable and specialized supplier of modern lighting solutions in Kuwait, known for product quality, durability for local climate, and positive customer service.

Copy Examples

• •Your garden deserves to shine after sunset. Our solar-powered lights are built to last through Kuwait's heat and dust, turning on automatically to give you beautiful, effortless light. No wires, no bills, just beauty. Tap to shop our outdoor collection. #ModiSolar #Kuwait #SolarLights #OutdoorLiving
• •From bright security floodlights to charming garden string lights, Modi has the perfect lighting solution. ✅ Solar & LED ✅ Weather-Resistant ✅ Free Delivery on orders over 20 KD. Find your perfect light today!
• •Engineered for Kuwait. Powered by the Sun. Explore our collection of high-performance solar lights designed to thrive in any weather. Save on your electricity bill and brighten your world.
• •Stop worrying about complicated wiring. With Modi Solar lights, you can upgrade your outdoor space in minutes. Just mount, let it charge, and enjoy bright, reliable light all night long. It’s that simple.
• •Built for the Elements: With an IP65 waterproof rating and a high-capacity battery that lasts through cloudy days, this light is a reliable, year-round solution for Kuwait's demanding environment.