Brand Tone

Enthusiast-driven and Passionate, Humorous and Playful, Edgy and Unapologetic, Community-focused and Relatable, Informal and Approachable

Brand Values

• •Self-Expression and Individuality
• •Passion for Automotive Culture
• •Quality and Craftsmanship
• •Humor and Lightheartedness
• •Customer Connection

Best Practices

• •Know Your Audience Deeply: Understand car enthusiast lingo, inside jokes, and pain points. Speak their language authentically.
• •Embrace Humor and Edge (Appropriately): Don't be afraid to be witty, sarcastic, or a little bold, but ensure it aligns with the specific product and doesn't become offensive to your core audience.
• •Stay Enthusiastic and Passionate: Let your genuine love for cars and customization shine through in your words. Avoid overly corporate or dry language.
• •Foster Community: Use inclusive language ("fam," "fellow enthusiasts"), ask questions, encourage user-generated content, and engage with comments in a way that reflects the brand's approachable and informal nature.
• •Be Visually Congruent: Ensure the tone of your copy matches the visual style of your products and marketing materials. If your designs are bold and graphic, your copy should have a similar energy.

Social Perception

Positive within its Niche, Seen as Authentic, Provider of Unique/Niche Products, Engaging

Copy Examples

• •Product: "Send Nudes" Car Decal (Humorous, Edgy) Copy: Tired of boring traffic? Give 'em something to talk about. Our 'Send Nudes' decal: because subtlety is overrated. Slap it on and watch the reactions. #ModifyYourRide #NotForKarens
• •Product: "Daily Driven" Windshield Banner (Enthusiast-driven, Relatable) Copy: She ain't no garage queen. This ride PAYS THE BILLS (and looks damn good doing it). Rep your commitment with our 'Daily Driven' banner. Built for the streets, by enthusiasts like you. #DailyDriven #CarCulture #ModifyHandcrafted
• •General Brand Post: New Product Drop (Playful, Community-focused) Copy: Warning: May cause spontaneous car part purchases. 🔥 NEW gear just hit the Modify shop! Fresh decals, slick accessories, and threads that scream 'car addict.' Tag a mate who needs an upgrade! Link in bio – don't get left in the dust! #ModifyHandcraftedGoods #NewDrop #CarMods
• •Product: Funny Air Freshener (Humorous, Unapologetic) Copy: Your car's interior smelling like last week's fast food and regret? Yeah, we can fix that. Our [Funny Scent Name] air freshener: smells better than your excuses. Snag one and clear the air (literally). #CarFreshie #ModifyVibes #ZeroFucksGiven
• •Instagram Story: Customer Feature (Community-focused, Enthusiast-driven) Copy (overlaying a customer's car photo with a Modify product): SICK setup from @[CustomerHandle] reppin' our [Product Name]! 🔥 Love seeing our gear out in the wild. Keep those tags coming, fam! #ModifyFamily #CustomerRide #CarScene