Brand Tone

passionate, community-focused, and aspirational

Brand Values

• •Passion for Automotive Culture
• •Quality and Aesthetics
• •Community & Identity
• •Celebrating the "Build"

Best Practices

• •Speak the Language: Consistently use terminology authentic to the car scene (e.g., "fitment," "stance," "build," "JDM," "touge"). This shows you're a part of the culture.
• •Community is King: Always prioritize user-generated content. Regularly feature customer cars and tag them. Run polls asking what car models they want to see on new apparel. Make them feel like part of the brand's journey.
• •Focus on "The Why": Don't just sell a hoodie; sell the identity that comes with it. The copy should evoke the feeling of a late-night drive, the pride of a finished build, or the camaraderie of a car meet.
• •Maintain a Clean Aesthetic: The visual identity (high-quality, clean photos) is a huge part of the "cool" and "aspirational" tone. Ensure all content, from product shots to customer features, meets this high standard.
• •Be Passionate and Positive: Engage with comments enthusiastically. Avoid controversy or negativity. The brand's role is to celebrate the passion of the automotive world, acting as a positive hub for the community.

Social Perception

Positive within its target niche, seen as authentic and generating goodwill.

Copy Examples

• •Sunday nights done right. @[customer_handle]'s Supra is looking absolutely unreal with our 'Midnight Touge' air freshener. That fitment is dialled in. Tap the pic to grab yours and join the club. #ModifiedCustoms #JDMUK #Supra
• •Your build is unique. Your style should be too. From JDM-inspired hoodies to the freshest air fresheners, we create gear for the true enthusiast. High quality, UK-based, and built for the community. Shop the new collection now.
• •The 'Apex Hunter' Tee: A tribute to late nights in the garage and perfect lines on the track. Made from 100% premium soft-touch cotton, this tee is built for all-day comfort, from the car meet to the drive home. Features a clean, minimalist design for a subtle nod to the culture. Wear your passion.
• •For the Builders. The Drivers. The Dreamers. This is Automotive Streetwear.
• •Your car is your masterpiece... Our gear is the finishing touch.