Brand Tone

Innovative & Modern, Artistic & Design-Conscious, Practical & Convenient, Friendly & Approachable, Eco-Aware

Brand Values

• •Innovation & Modernity
• •Art & Design Integration
• •Quality & Durability
• •Convenience & Simplicity
• •Sustainability
• •Ethical Sourcing

Best Practices

• •Emphasize "Artful Innovation": Consistently weave in language that highlights both the artistic/design aspect and the innovative functionality of the products. Use words like "modern," "art-inspired," "clever," "unique," "functional," and "space-saving."
• •Showcase Practical Beauty: Balance descriptions of aesthetic appeal with clear benefits of convenience and usability (e.g., "beautifully designed and incredibly practical," "effortless style meets everyday ease").
• •Maintain an Enthusiastic & Positive Voice: Convey excitement about the designs and the solutions the products offer. Keep the language upbeat, friendly, and engaging, even when discussing practical features.
• •Highlight Eco-Conscious Attributes Subtly: Integrate mentions of BPA-free materials, recyclability, and reusability as part of the product's quality and thoughtful design, rather than the sole focus.
• •Be Visually Descriptive: Use vivid language that helps the customer imagine the products in their space and appreciate the artistic details, complementing the strong visual branding used on the website and social media.

Social Perception

Positive, Innovative & Unique, Stylish & Decorative, Good Value, Reliable

Copy Examples

• •Headline: Unfold Modern Art in Your Home. Body: Discover Modgy. Our expandable vases and luminaries bring artistic flair and clever design to your everyday. Space-saving, shatterproof, and stunningly simple.
• •Headline: Decorate Smarter, Not Harder. Body: Modgy’s innovative home goods are designed for modern life. From vibrant, foldable vases to art-inspired dog bowls, experience beauty and convenience in one. Reusable, recyclable, and always remarkable.
• •Headline: Art That Holds More Than Just Water. Body: Modgy collaborates with renowned artists and museums to bring you home décor that’s as functional as it is beautiful. Elevate your space with pieces that tell a story.
• •Headline: Gift Uniquely. Gift Modgy. Body: Looking for a present that wows? Modgy’s artful and practical designs are perfect for any occasion. Surprise them with innovative vases, charming luminaries, or stylish pet bowls that are anything but ordinary.
• •Headline: The Future of Floral is Flat (and Fantastic!). Body: Say goodbye to bulky, breakable vases. Modgy’s expandable vases arrive flat and bloom with water, showcasing stunning designs while being incredibly durable and easy to store. Artful living, simplified.