Brand Tone

Fashion-forward & Trendy, Approachable & Friendly, Visually Driven, Promotional

Brand Values

• •Style & Trend Consciousness
• •Accessibility/Affordability
• •Customer Engagement
• •Variety & Choice
• •Femininity & Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand's tone (e.g., "Fun, but not silly," "Confident, but not arrogant," "Helpful and inspiring"). Include examples of "do's and don'ts."
• •Know Your Audience: Understand who you're talking to. Use language, references, and humor (if appropriate) that resonate with your target demographic (e.g., young, fashion-conscious women).
• •Consistency Across Platforms: While the specific format may change (e.g., Instagram captions vs. email newsletters), the core tone should remain consistent. A customer should feel they are interacting with the same brand personality whether on Facebook, your website, or reading a product description.
• •Use "We" and "You": Speak directly to your customers. Using "we" (referring to Modezza) and "you" (referring to the customer) creates a more personal and engaging connection.
• •Train Your Team (and Yourself): Anyone involved in writing copy – from social media posts to customer service emails – should understand and be able to implement the brand's tone of voice. Regular review and feedback can help maintain consistency.

Social Perception

Customers likely perceive Modezza as a source for current and affordable women's fashion. They are likely attracted by the visual presentation of products on Instagram and the website. Positive perception probably revolves around: a good selection of trendy items, visually appealing content, and the convenience of online shopping. Potential areas for negative perception (common for online fashion retailers) could include: concerns about fabric quality not matching online portrayal, sizing inconsistencies, shipping delays, or return policy difficulties. Direct customer reviews are essential to confirm these aspects. The ".nl" domain and Dutch language presence on Instagram suggest a strong connection with the Dutch market, which likely views it as a local or regionally focused online fashion store.

Copy Examples

• •Instagram Post (New Arrival - Dress): "✨ Twirl into the new week with our stunning 'Serena' floral maxi dress! 🌸 Perfect for sunny days and dreamy evenings. Tap to shop your new favorite look! #ModezzaFashion #NewCollection #FloralDress #SummerStyle #OOTD"
• •Facebook Ad (General Sale): "🎉 BIG NEWS! 🎉 Our Mid-Season Sale is ON! Get up to 50% OFF on your favorite styles. From chic tops to must-have jeans, refresh your wardrobe for less! 😉 Shop now before it's gone! 👉 [Link to Sale Section]"
• •Website Product Description (Blazer): "Elevate your everyday look with our 'City Sleek' Blazer. Tailored for a flattering fit and crafted from a comfortable, breathable fabric, this versatile piece will take you from desk to dinner in style. Available in classic black and contemporary beige. Add a touch of sophistication to any outfit."
• •Email Subject Line (Weekend Promotion): "💖 Weekend Treat! Your Exclusive 20% Off Inside, Modezza Muse! 💖"
• •Instagram Story Poll: "Help us choose our next bestseller! Which vibe are you loving more for Spring? 🌷 Left: Boho Chic Dreams ✨ Right: Minimalist Queen 👑 Vote now & stay tuned for the new collection drop!"