Brand Tone

friendly, accessible, empowering, welcoming, helpful, positive, approachable, and inclusive

Brand Values

• •Inclusivity
• •Quality and Variety
• •Customer Satisfaction
• •Style Empowerment

Best Practices

• •Maintain a Friendly and Encouraging Voice: All communication should be positive, uplifting, and approachable. Use inclusive language that speaks directly to the customer's needs and desires.
• •Highlight the Emotional Benefits: Focus on how the clothing makes the customer feel – confident, beautiful, empowered, comfortable. Go beyond just describing the product features.
• •Showcase Customer Stories and Testimonials: Featuring real customers in marketing materials reinforces authenticity and builds community. User-generated content is powerful.
• •Be a Style Resource: Offer fashion tips, styling advice, and inspiration for plus-size women. This positions the brand as an expert and a trusted advisor.
• •Ensure Consistency Across All Channels: The friendly, empowering, and inclusive tone should be consistent on the website, social media, email newsletters, and in-store interactions to create a cohesive brand identity.

Social Perception

Reliable and customer-friendly retailer for plus-size women's fashion, appreciated for selection and service. Potential for brand confusion due to similarly named, unrelated entities with negative reviews.

Copy Examples

• •At Modezza, we believe fashion is for every body. Discover our stunning new collection of plus-size clothing and embrace the style that is uniquely you. Shop now and enjoy free shipping on orders over €50!
• •Whatever the occasion, we have the outfit. Explore our curated selection of dresses, trousers, and tops from top brands in sizes 40 to 54. Let our fashion empower your confidence.
• •For over 25 years, Modezza has been the go-to destination for fashionable plus-size women's clothing. Visit us in-store in Veldhoven or browse our online collection for a personalized shopping experience.
• •Our latest collection is here to make you shine. With comfortable fabrics and flattering cuts, you'll not only look great but feel amazing too. Discover your new favorite outfit today.
• •Fashion is a form of self-expression. At Modezza, we celebrate curves with trendy and timeless pieces that fit your lifestyle. Join our community of confident women.