Brand Tone

Personal and Passionate, Authentic and Exclusive, Creative and Vibrant

Brand Values

• •Originality
• •Quality Craftsmanship
• •Passion for Art
• •Customer Connection

Best Practices

• •Always Write from the Artists' Perspective: Use "we," "our," and personal anecdotes. This reinforces the core brand identity of an artist-couple-run business and builds a personal connection.
• •Emphasize Originality in Every Message: Consistently use keywords like "original," "hand-painted," "exclusive," and "artist-created." This differentiates the brand from larger, more generic competitors.
• •Tell the Story Behind the Art: Every product has a creator. Briefly mention who painted the piece (Marlena or Mikey) and perhaps a flicker of the inspiration behind it. This adds value beyond the visual.
• •Maintain a Passionate and Authentic Tone: The language should be heartfelt and genuine, not corporate. Let the love for art shine through in every description, post, and email.
• •Address the Brand Identity Crisis Immediately: The most critical action is to gain control of the brand's narrative online. This means either reclaiming the TikTok handle and aligning its content with the website, or creating new, official social media profiles and clearly marking them as the genuine accounts. A disclaimer on the website's contact or homepage could also temporarily address user confusion. A consistent brand voice is impossible when two different brands are using the same name.

Social Perception

For visitors of the website, the perception is likely that of a small, charming, artist-run business offering unique and personal products. The brand appears genuine and trustworthy, though its reach seems limited.

Copy Examples

• •Tired of the same old prints? So were we. That’s why every piece at ModernWallArtUK is born from a brush, not a printer. This is 'Sunset Over the City,' dreamed up and hand-painted by our own Mikey Lee. Bring home a story, not just a decoration. #ArtWithAHeart #OriginalArtUK #ModernWallArt
• •Let your home tell a story of creativity. Our new collection of cushions and mugs features exclusive designs straight from our studio to your sofa. Art isn't just for walls—it's for living. Shop the collection and wrap yourself in originality.
• •Hi [Name], Marlena here. This week in the studio has been all about bold colours and new energy! I just finished a piece I'm incredibly proud of, and as part of our valued community, I wanted you to be the first to see it. Your support for small, artist-run shops like ours means the world. Click here to see what's new.
• •This isn't just an abstract canvas. It's a conversation starter, a mood-setter, and a piece of our passion. Hand-painted by Marlena Lee, 'Ocean's Breath' uses layers of acrylic to capture the wild, calming energy of the sea. Each print is a high-quality reproduction of the original, ensuring every detail of the artist's touch is preserved. Made with love, for art lovers.
• •At ModernWallArtUK, we're a two-person team with one big mission: to fill homes with original, soul-stirring art. Run by artist couple Marlena and Mikey Lee, every design is exclusively ours. Forget mass-produced decor. Choose art that's as unique as you are.