Tono de Marca

Sophisticated & Elegant, Eco-Conscious & Responsible, Creative & Artistic, Functional & Practical, Playful & Nurturing, Approachable & Informative

Valores de Marca

• •Sustainability
• •Design Excellence
• •Quality & Durability
• •Safety & Health
• •Functionality & Practicality
• •Artistic Expression & Creativity
• •Conscious Living

Mejores Prácticas

• •Emphasize "Elegant Eco-Consciousness": Always intertwine the sophisticated design aspect with the commitment to sustainability. Avoid presenting them as separate benefits; they are integral to the brand's identity.
• •Maintain Clarity and Simplicity: Reflect the minimalist aesthetic in the language. Use clear, concise sentences. Avoid jargon unless explaining specific material benefits (e.g., "food-grade silicone," "BPA-free").
• •Showcase Artistic Collaboration: Regularly highlight the artists behind the designs. This reinforces the brand's creativity, uniqueness, and support for the arts community.
• •Balance Sophistication with Warmth (especially for family products): While the overall tone is elegant, ensure content for children's products is also playful, warm, and emphasizes safety and developmental benefits (like creativity).
• •Be Consistently Authentic and Value-Driven: Ensure all copy authentically reflects the core values of sustainability, quality, design, and safety. Let these values shine through in product descriptions, social media interactions, and all brand storytelling.

Percepción Social

Innovative & High-Quality, Stylish & Aesthetically Pleasing, Eco-Friendly & Safe, Family-Friendly, A Brand with Purpose

Ejemplos de Copy

• •Elegance, Reimagined. Discover Modern-Twist: Sustainable silicone home essentials designed to elevate your everyday and protect our planet. Artful living, responsibly crafted.
• •Unleash Little Artists! Our food-grade silicone Mark-Mats offer endless, mess-free creativity. Doodle, dine, and wipe clean – nurturing imagination while keeping mealtime safe and stylish. Eco-friendly fun for your mini-modernist.
• •Beauty in Simplicity. Sustainability in Design. ✨ Our silicone placemats, born from collaborations with inspiring artists, bring a touch of modern art to your table while championing a greener lifestyle. What design speaks to you? #ModernTwist #SustainableStyle #EcoHome #ArtistCollaboration
• •Introducing a New Wave of Modern Living. Experience the Modern-Twist difference: impeccably crafted, food-grade silicone pieces that are as durable and functional as they are beautiful. From heat-resistant trivets to easy-clean placemats, simplify your life with style that lasts.
• •At Modern-Twist, we believe in a beautiful, sustainable future. We partner with artists to create innovative, eco-friendly silicone products that blend minimalist design with everyday practicality – because what you eat on should be as thoughtfully considered as what you eat. Join us in making conscious choices, one artful piece at a time.