Brand Tone

Enthusiastic & Optimistic, Trendy & Modern, Problem/Solution Oriented, Direct & Sales-Focused, Slightly Hypey

Brand Values

• •Innovation
• •Convenience/Simplicity
• •Customer Satisfaction
• •Modern Living
• •Discovery

Best Practices

• •Create a Tone of Voice Guide: Even a simple one-pager outlining key characteristics (e.g., "Enthusiastic, Youthful, Solution-Oriented, Slightly Playful") and words to use/avoid can help ensure consistency across all written content.
• •Focus on "Modern Solutions": Continuously tie product benefits back to the idea of modern living, innovation, and making life easier or more enjoyable. Use language that reflects this forward-thinking, problem-solving approach.
• •Embrace Enthusiasm (Authentically): While being upbeat, ensure the enthusiasm feels genuine and is backed by the product's actual benefits. Avoid hyperbole that can't be substantiated, as this can damage trust.
• •Speak the Language of Your Target Audience: If targeting those who follow TikTok trends, incorporate relevant slang or phrasing naturally (without overdoing it). Keep copy concise, engaging, and mobile-friendly.
• •Highlight the "Why": Beyond just listing features, explain *why* a product is innovative, *why* it's a "game-changer," or *how* it simplifies a task. This connects with the customer on an emotional and practical level, reinforcing the brand's value proposition.

Social Perception

Largely Unknown/Neutral (Externally), Potentially Skeptical (General E-commerce Savvy Users), Target Audience Perception (Likely Positive if Purchasing)

Copy Examples

• •Stop scrolling, start living! ✨ Introducing The [Product Name] – the viral hack that’s upgrading routines everywhere. Get ready to [Benefit 1] and [Benefit 2] like never before. Tap to discover the hype!
• •Welcome to Modern Sweden! 👋 Your hunt for the coolest, life-simplifying gadgets ends here. Dive in and discover your next favorite thing.
• •Tired of [Common Problem]? So were we. That's why we found The [Product Name]! This clever [Product Type] makes [Task] effortless, giving you back time and peace of mind. Modern solutions for modern life.
• •🤫 Psst... Your Next Obsession Just Dropped (and it's amazing!)
• •Why didn't anyone think of this sooner?! 🤔 The [Product Name] is the game-changing gadget seen all over TikTok, and it actually works! Simplify your [Related Activity] and snag yours before it's gone again! #ModernSweden #GadgetGoals #ProblemSolved