Brand Tone

Inspiring, Creative, Helpful, Supportive, Contemporary, Quality-Focused, Community-Oriented, Approachable & Friendly

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Modern Aesthetics
• •Customer Support & Satisfaction
• •Inspiration & Education
• •Community

Best Practices

• •Emphasize "You" and Your Creativity: Always frame copy around the customer and their creative journey. Use words like "your project," "unleash your creativity," "your next make." This fosters a personal connection.
• •Use Inspiring and Evocative Language: Words like "vibrant," "stunning," "masterpiece," "adore," "lush," and "elegance" can elevate the perception of the products and inspire action.
• •Highlight Quality and Modernity: Consistently mention the premium nature of the fabrics and the contemporary designs. Use phrases like "premium quality," "modern aesthetic," "designer fabrics."
• •Be Visually Descriptive: Quilting is a visual art. Use descriptive language that helps the customer imagine the look and feel of the fabrics and the potential of their projects.
• •Maintain an Encouraging and Supportive Voice: Ensure the tone is always welcoming, helpful, and positive. Avoid overly technical jargon unless clearly explained. The goal is to empower the maker, regardless of skill level.

Social Perception

Positive Reputation, Resource for Modern Quilters, Small Business Appeal, Active but Modest Social Engagement, Trustworthy

Copy Examples

• •Headline: Unleash Your Inner Artist! ✨ Body: Dive into a world of vibrant color and contemporary design with our latest collection from [Designer Name]. These premium quality fabrics are begging to become your next masterpiece. What will you create? #ModernQuiltCo #ModernFabric #QuiltingInspiration
• •Headline: Stuck on Your Next Project? We Can Help! Body: Browse our curated quilt kits – everything you need, from stunning modern fabrics to easy-to-follow patterns. Perfect for gifting or your next creative escape! Shop kits now [link]. #QuiltKit #ModernQuilting #SewCreative
• •Headline: Quality You Can Feel, Designs You'll Adore. Body: At Modern Quilt Co., we handpick every fabric, ensuring top-notch quality for your projects. Discover the difference with lush textiles from Art Gallery, Ruby Star, and more. Feel the inspiration [link]. #FabricLove #PremiumQuilting #ModernMaker
• •Headline: Join Our Creative Community! 🧵 Body: Share your latest Modern Quilt Co. makes with #MadeWithMQC! We love seeing your beautiful quilts and projects. Plus, connect with fellow modern quilters and get inspired for what's next. Happy stitching! #QuiltingCommunity #ModernSewing
• •Headline: Fresh Fabric Alert! 🌿 New [Season/Theme] Arrivals! Body: The wait is over! Our stunning new [Season/Theme, e.g., "Spring Florals," "Abstract Geos"] fabrics have just landed. Perfect for adding a touch of modern elegance to your quilts, bags, and home decor. Shop the newness before it's gone! [link] #NewArrivals #ModernQuiltFabric #MustHavePrints