Brand Tone

aspirational, sophisticated, and customer-focused

Brand Values

• •Curated Quality: Offering a carefully selected range of high-quality, design-led products.
• •Customer Satisfaction: Emphasizing happy customers as a direct result of their success and offering good service, including hassle-free returns and a rewards program.
• •Accessibility: Providing Indian consumers access to international brands and unique products without the complexities of international shopping.
• •Innovation and Design: Sourcing contemporary and innovative lifestyle products.
• •Elegance and Style: Focusing on products that are aesthetically pleasing, elegant, and add a touch of class.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, inspiring, curated, elegant, welcoming), and a "do's and don'ts" list for language. Share this guide with everyone who creates content.
• •Focus on "Curated" and "Discovery": Consistently use language that emphasizes the handpicked nature of the products and the joy of discovering unique items. Words like "discover," "explore," "curated," "handpicked," "exclusive," and "unique" reinforce this.
• •Highlight Quality and Design: Use descriptive adjectives that convey the premium nature of the products, such as "premium," "high-quality," "design-led," "innovative," "elegant," "sophisticated," and "timeless."
• •Maintain a Customer-Centric Approach: Address the customer directly using "you" and "your." Focus on the benefits the products bring to their lifestyle and home. Keep the tone welcoming and helpful, reflecting their emphasis on customer satisfaction.
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions, social media posts, email newsletters, or customer service interactions, the tone should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Customers generally perceive Modern Quests as a reliable source for unique, high-quality home decor and lifestyle products. They are seen as a good platform for discovering international designs and appreciate the curated nature of the store. The brand is often described as offering elegant and stylish items.

Copy Examples

• •Headline: Discover a World of Design, Delivered to Your Doorstep. Body: At Modern Quests, we meticulously curate unique homeware and lifestyle accessories from leading global designers, bringing sophisticated style and unparalleled quality directly to you. Explore collections that inspire.
• •Headline: Elevate Your Everyday. Body: Transform your living spaces with our exclusive selection of premium decor and lifestyle essentials. Each piece in the Modern Quests collection is chosen for its distinctive design and lasting appeal. Find your next treasure today.
• •Headline: The Art of Gifting, Perfected. Body: Searching for a truly special gift? Modern Quests offers an inspired range of unique and elegant items that speak volumes. Delight your loved ones with designs they won’t find anywhere else.
• •Headline: Your Quest for Quality Ends Here. Body: We believe that true luxury lies in the details. From innovative kitchen tools to statement decor pieces, Modern Quests is committed to bringing you exceptional quality and timeless design from around the globe. Experience the difference.
• •Headline: Join the Modern Quests Family. Body: Become a part of a community that appreciates distinctive design and curated living. Sign up for our newsletter for exclusive previews, styling inspiration, and special offers. Let us help you create a home you truly love.