Brand Tone

approachable, personal, and aesthetically-minded. The language is friendly and celebratory, aiming to evoke a sense of nostalgia and personal connection to places. It is also confident and reassuring.

Brand Values

• •Personalization
• •Quality & Craftsmanship
• •Customer-Centricity
• •Community & Connection
• •Sustainability

Best Practices

• •Always Prioritize "Personal." Use words like "your," "custom," "personalized," and "unique" to emphasize the bespoke nature of the products. Frame the narrative around the customer's story and memories.
• •Maintain a Warm and Approachable Tone. Use conversational language. Ask questions in social media captions to encourage engagement and make the brand feel like a friendly entity.
• •Highlight the Quality and Guarantees. Casually mention the high-quality materials and satisfaction guarantees in product descriptions and ads to build trust and justify the price point.
• •Connect with the "Why." Don't just sell a map; sell the feeling of home, the memory of a special place, or the joy of giving a thoughtful gift. Use storytelling in your copy.
• •Keep it Clean and Minimalist. The copy should reflect the visual aesthetic of the brand. Be clear, concise, and avoid overly cluttered or salesy language. Let the product's visual appeal do much of the talking.

Social Perception

Highly positive. The brand is perceived as a go-to for thoughtful gifts, high-quality and aesthetically pleasing, trustworthy and reliable, and authentic and passion-driven.

Copy Examples

• •Home is a feeling. And a place. Celebrate your new beginning with a custom map of the neighborhood you now call home. Pin your address, choose your colors, and create a piece of art that as unique as your new journey. #ModernNeighbourhoodMaps #NewHome #HousewarmingGift
• •Give a gift that tells a story. A custom map of a place that holds a special meaning is more than just a present; it as a shared memory. Perfect for anniversaries, birthdays, or just because. #PersonalizedGifts #GiftIdeas #MapArt
• •Carry your neighborhood with you. You loved our maps, now take your favorite places on the go with our new custom tote bags. Stylish, durable, and a celebration of the community you are a part of. #ShopLocal #ToteBag #CustomDesign
• •The perfect closing gift that leaves a lasting impression. Give your clients a beautiful, personalized map of their new neighborhood. A thoughtful and unique way to say welcome home . #RealtorGifts #ClosingGift #RealEstateMarketing
• •Which neighborhood should we feature next? We are always looking for new places to map! Cast your vote and tell us what makes your neighborhood special in the comments. #CommunityLove #CityMaps #YourNeighborhood