Brand Tone

Enthusiastic, relatable, community-focused, informal, and celebratory.

Brand Values

• •Fandom & Expression
• •Community & Connection
• •Creativity & Uniqueness
• •Accessibility

Best Practices

• •Speak the Language of the Fans: Use current slang, song references, and inside jokes relevant to the artists and fandoms you cater to. This builds an immediate, authentic connection.
• •Prioritize User-Generated Content: Make UGC the cornerstone of your marketing. Always credit the creator enthusiastically. Frame your brand as a platform for fans to shine, which reinforces the community value.
• •Be Enthusiastic and Positive: Your tone should always be excited and celebratory. Use emojis (stars, fire, hearts) to convey energy and positivity, making the brand feel approachable and fun.
• •Emphasize "Fan-Made" as a Strength: Frame this not as "unofficial" but as "creative," "unique," and "community-driven." Highlight that the designs are what fans *really* want, suggesting a deeper understanding of the culture than official channels might have.
• •Be Transparent and Relatable in Customer Service: When addressing potential issues like shipping times or quality concerns, maintain the relatable fan tone. For example, instead of "We are experiencing delays," try "We know waiting for your merch is the hardest part! We're a small team working to get your order to you ASAP." This humanizes the brand and manages expectations in a friendly way.

Social Perception

Perceived as a go-to source for unique, fan-made merchandise that fosters community among fans, often praised for its creative designs. However, criticism exists regarding product quality (e.g., durability issues) and fulfillment, sometimes leading to a 'fast fashion' perception and concerns about longevity.

Copy Examples

• •OBSESSED with this vibe! 🔥 @[username] you are absolutely rocking the GUTS era sweatshirt. We LOVE seeing how you style your merch. Tag us in your pics to be featured next! 💜✨ #ModernMerch #FanMade #PopCulture
• •The best mail day is a Modern Merch day. 😉 Which artist do you want to see next? #merch #unboxing #fanmerch #taylorswift #harrystyles (On-screen text: "That feeling when your new merch finally arrives 🙌")
• •The "Eras Tour" Fan-Made Crewneck: Relive the magic of the tour with a sweatshirt made by fans, for fans. This isn't just merch; it's a memory you can wear. Designed with super-soft fabric for maximum comfort while you stream all your favorite albums. Perfect for listening parties, stadium singalongs, or just cozying up at home. Get yours and step into your era.
• •Your Fave Artist, Reimagined. Tired of the same old official merch? We get it. At Modern Merch, we create unique, fan-inspired designs that you won't find anywhere else. Shop our latest collection and wear your fandom loud and proud. P.S. We use a comfy cotton-polyester blend perfect for everyday wear.
• •✨ Fresh Drops & Fan Faves Are Here! ✨ You asked, we listened! New designs inspired by your favorite artists have just hit the store. Plus, see how the community is styling this week's best-sellers. Open up to find your next favorite sweatshirt!