Brand Tone

Warm and Approachable, Inspiring and Aspirational, Helpful and Knowledgeable, Quality-Conscious, Authentic and Customer-Centric

Brand Values

• •Customer Satisfaction: A strong emphasis on personalized service and ensuring customers love their homes.
• •Quality and Durability: Offering well-made furniture, including many Canadian-made and tested products.
• •Curated Style: Providing a carefully selected range of modern, transitional, and comfortable aesthetics.
• •Supporting Canadian Craftsmanship: Proudly carrying and promoting Canadian-designed and manufactured goods.
• •Creating Comfortable and Beautiful Spaces: Helping people transform their houses into homes that reflect their vision and lifestyle.

Best Practices

• •Always Prioritize "Warmth" and "Helpfulness": Use welcoming and supportive language. Focus on how the products and services benefit the customer's lifestyle and home environment. Examples: "Let us help you find..." "We're here to assist..." "Create your perfect..."
• •Emphasize Quality and Canadian Craftsmanship Subtly: Weave in mentions of material quality, durability, and the Canadian-made aspect without it feeling forced. This reinforces value. Examples: "Crafted for lasting comfort," "Featuring Canadian solid wood," "Designed with care."
• •Inspire with Descriptive and Evocative Language: Use words that paint a picture of comfort, style, and the feeling of a well-loved home. Appeal to the senses. Examples: "Sink into plush comfort," "Bathe your room in a warm glow," "Timeless elegance meets cozy living."
• •Maintain a Consistent Voice Across All Platforms: Whether it's a product description, social media caption, or email newsletter, the tone should feel familiar and aligned with the core brand voice. Develop a simple style guide if needed.
• •Be Authentic and Relatable: Share genuine passion for home decor and design. Acknowledge the importance of creating a personal sanctuary. Avoid overly technical jargon unless explaining specific product benefits clearly. Customer stories and testimonials can also reinforce this.

Social Perception

Trusted Retailer, Stylish and High-Quality Products, Excellent Customer Service, Support-Worthy Canadian Business, A Go-To for Modern Home Furnishings

Copy Examples

• •Headline: Your Home, Beautifully Canadian. Body: Discover Modern Komfort's curated collection of furniture and decor, thoughtfully designed and often handcrafted in Canada. Create a space that's not just stylish, but truly yours.
• •Headline: Comfort That Speaks to You. Body: At Modern Komfort, we believe your home should be a sanctuary. Explore our warm modern designs, from plush sofas to elegant lighting, and find pieces that tell your story with comfort and quality.
• •Headline: Inspired Living, Made Simple. Body: Let us help you bring your vision to life. Our team is passionate about creating beautiful, functional spaces. Visit Modern Komfort online or in-store for personalized advice and a selection that inspires.
• •Headline: The Art of a Welcoming Home. Body: It’s in the details – the curve of a chair, the warmth of a rug. Modern Komfort offers thoughtfully selected pieces that blend timeless style with lasting quality, helping you craft a home you’ll love for years to come.
• •Headline: Beyond Furniture. It's a Feeling. Body: Experience the Modern Komfort difference. Quality craftsmanship, enduring style, and a commitment to helping you create a home that feels as good as it looks. Shop our latest arrivals today.