Brand Tone

Educational, Passionate, Community-Focused, Trustworthy, Friendly

Brand Values

• •Pet Health & Nutrition
• •Education
• •Quality
• •Local Support & Canadian Sourced
• •Customer Satisfaction & Service
• •Community & Charity
• •Sustainability
• •Modernizing Pet Food

Best Practices

• •Prioritize Education: Always aim to inform and empower pet owners.
• •Lead with Care and Empathy: Remember the strong emotional bond between owners and their pets.
• •Be Transparent and Honest: Clearly communicate where ingredients are sourced (emphasizing local/Canadian).
• •Foster a Sense of Community: Highlight partnerships with local suppliers, support for rescue organizations, and customer stories.
• •Maintain an Approachable & Helpful Voice: Encourage interaction by inviting questions and feedback.

Social Perception

Positive customer feedback, Advocate for raw feeding, Reliable & Helpful, Supportive of Local Economy & Animal Welfare

Copy Examples

• •Headline: Still Scooping That Same Old Kibble? Discover the Vibrant Health of Raw Feeding with Modern Kibble. Body: Your best friend deserves the best. At Modern Kibble, we make it easy to switch to a natural, biologically appropriate raw diet. Locally sourced in Canada, delivered to your door. See the difference real food makes! #ModernKibble #RawDogFood #HealthyPets #SupportLocalBC
• •Headline: Fuel Their Zoomies, Naturally! The Modern Kibble Promise: Quality Raw Food for a Thriving Pet. Body: We're the Liu family, and just like you, we want our furry family members to live long, happy lives. That's why Modern Kibble offers only the best in raw, grain-free nutrition. Because a healthy pet is a happy pet. Explore our handpicked selections today! #FamilyOwned #PetWellness #CanadianPetFood
• •Headline: Confused About Raw Feeding? Modern Kibble is Here to Help! Body: From understanding BARF diets to choosing the right proteins, we're passionate about educating pet parents. Check out our latest blog post on [Specific Blog Topic, e.g., "Rotation Feeding for Optimal Health"] or call us with your questions! We deliver across the Lower Mainland. #RawFeedingEducation #AskModernKibble #VancouverDogs
• •Headline: Why Local Matters: Modern Kibble’s Commitment to Canadian Quality. Body: We believe in the power of our community. That’s why Modern Kibble proudly sources from local BC and Canadian vendors, ensuring the freshest, highest-quality raw food for your pets while supporting our neighbours. Taste the Canadian difference! #SupportCanadian #BCLocal #EthicalPetFood
• •Headline: Give Back With Every Bite: Nourish Your Pet & Support Animals in Need. Body: At Modern Kibble, your choice makes a difference. Not only are you providing optimal nutrition for your furry friend, but 10% of our monthly profits go directly to animal charities. Feed well, do good. #ModernKibbleCares #CharitySupport #PetsHelpingPets