Brand Tone

friendly, approachable, and community-focused

Brand Values

• •Family and Community
• •Affordability
• •Quality and Customer Service
• •Inclusivity
• •Empowerment

Best Practices

• •Embrace the Founder's Story: Continue to share the personal story of the mother-daughter duo. This authenticity builds a strong connection with the audience and reinforces the brand's family-oriented values.
• •Maintain a Conversational and Friendly Voice: Use "you" and "we" to create a direct and personal connection. Keep the language on social media and the website warm, approachable, and encouraging.
• •Highlight Community: Actively foster a sense of community by featuring user-generated content, responding to comments personally, and using inclusive language like "our Modern Grace family."
• •Be Transparent and Relatable: Share behind-the-scenes content on platforms like TikTok and Instagram. This transparency makes the brand more relatable and builds trust.
• •Consistently Emphasize Core Values: Ensure that the values of affordability, quality, inclusivity, and empowerment are woven into all marketing copy, from product descriptions to social media posts.

Social Perception

The public perception of Modern Grace appears to be overwhelmingly positive. Customers on social media describe the boutique as a "favorite" and praise the affordability and quality of the clothing. The owners are perceived as "sweet," which enhances the brand's friendly and trustworthy image. The brand's active and personal engagement with its audience on platforms like TikTok contributes to this positive perception.

Copy Examples

• •Float through your day with the same grace as these petals. 🌸 Our new floral midi is here to make you feel beautiful, confident, and ready for anything. Tap to shop and join the Modern Grace family! #ModernGraceStyle #AffordableFashion #FeelBeautiful
• •Your wardrobe called, it's ready for a refresh! 😉 From breezy dresses to chic accessories, Modern Grace has the trendy and affordable pieces you've been searching for. We believe in quality, style, and celebrating YOU. Shop our collections on TikTok and Facebook now!
• •Welcome back! We've been busy creating something special just for you. Discover our new arrivals, same affordable prices, and the Modern Grace promise to help you shine. Welcome to our community!
• •Designed to celebrate your curves, this stunning dress is all about effortless elegance. The soft, stretchy fabric and flattering silhouette will have you feeling confident and amazing from morning to night. At Modern Grace, we believe every woman deserves to feel her best. #CurvyAndConfident
• •Packing up some happiness and sending it your way! 💖 We're a mother-daughter team with a dream: to bring you affordable fashion that makes you feel incredible. Thank you for being a part of our journey! #BoutiqueLife #SmallBusiness #ModernGrace