Brand Tone

Friendly, youthful, and fashion-forward. Communication is direct, casual, and approachable, often using emojis and informal interaction.

Brand Values

• •Style and Modernity
• •Accessibility and Value
• •Customer-Centric Service

Best Practices

• •Maintain a Youthful and Energetic Voice: Use active language, direct questions, and a positive tone. Avoid overly technical or formal jargon.
• •Focus on Style and Self-Expression: Frame copywriting around how the glasses will make the customer feel and look. Connect the products to identity, confidence, and current trends.
• •Be Direct and Clear: Use simple, scannable sentences and clear calls-to-action ("Shop Now," "Discover More"). This is especially important for mobile and social media audiences.
• •Incorporate Social Proof and Community: Use user-generated content, customer testimonials, and interactive language (e.g., polls, questions) to build a community around the brand.
• •Stay Consistent Across All Channels: Ensure the friendly, fashion-forward tone is consistent from the website's microcopy and product descriptions to Instagram captions and customer service responses. This builds a strong, recognizable brand identity.

Social Perception

Perceived as a stylish and affordable option for modern eyewear, in tune with current fashion trends, appealing to a younger, style-conscious demographic who see glasses as self-expression. Customer interactions are generally positive.

Copy Examples

• •Your style, your vision, your Modern Glasses. Discover frames that define you.
• •Stop the scroll! 🚨 Our new collection just dropped. Bold colors, timeless shapes, and the modern vibe you love. Ready to see and be seen? Link in bio to shop now! ✨ #ModernGlasses #NewArrivals #EyewearFashion
• •Classic meets contemporary. The AVIADOR LUXE isn't just a frame; it's a statement. With its lightweight design and timeless silhouette, it’s the perfect accessory for your daily adventures. Get ready for the compliments.
• •Subject: Psst... An exclusive offer just for you. Body: Hey! We noticed you've got great taste. To make things even better, here’s 20% off your next pair of Modern Glasses. Find the frames that feel like you. Use code: STYLE20 at checkout.
• •Still thinking about them? We don't blame you. Your perfect frames are waiting. Complete your order now and enjoy free shipping anywhere in Chile. Don't let your new look get away!