Brand Tone

Professional & Expert, Aspirational & Stylish, Passionate & Authentic, Modern & Innovative, Community-Oriented

Brand Values

• •Quality
• •Innovation
• •Originality
• •Artistry & Craftsmanship
• •Stylist-Driven/Focused
• •Aesthetic Appeal

Best Practices

• •Speak the Stylist's Language: Use terminology and address pain points that are relevant to professional hair artists (e.g., "precision," "even lift," "no bleed," "save time"). Show you understand their world.
• •Emphasize Quality and Innovation: Consistently highlight the superior materials, unique design features, and the innovative spirit behind Modern Foil products. Avoid generic descriptions.
• •Maintain a Visually-Driven Narrative: Just as the foils are design-focused, ensure the copy evokes a sense of style, artistry, and modern aesthetics. Use descriptive words that appeal to a stylist's visual sensibilities.
• •Showcase, Don't Just Tell: Incorporate testimonials (implicitly by featuring stylists' work) and user-generated content when possible. Let the results and the community speak to the brand's value.
• •Reinforce Core Values: Subtly weave in the brand's founding story (stylist-owned, passion-driven) and its commitment to originality and not following trends. This builds authenticity and a stronger brand identity.

Social Perception

Professional Endorsement, Associated with Quality & Style, Innovative & Trend-Aware, Female-Owned & Empowering

Copy Examples

• •Headline: Elevate Your Artistry. Discover Modern Foil. Body: You're not just a stylist; you're a visionary. Modern Foil delivers the quality, innovation, and aesthetic edge your craft deserves. Experience the difference of foils designed by stylists, for stylists. #ModernFoil #ArtisanStylist #HairInnovation
• •Headline: Beyond Basic: Foils That Inspire. Body: Tired of the same old silver? Unleash your creativity with Modern Foil's unique designer patterns. Crafted for precision, designed for impact. Let your work shine. Shop the collection via the link in bio. #ModernFoilDesigns #StylistTools #HairColorArt
• •Headline: Originality in Every Strand. Quality in Every Sheet. Body: At Modern Foil, we don’t do white-label. Every tool is developed from the ground up, driven by a passion for the craft and a commitment to unparalleled quality. Pave your own way. #ModernFoilOriginals #ProfessionalHairTools #StylistDriven
• •Headline: The Detail Makes the Design. The Foil Makes the Difference. Body: For the stylist who cares about every detail, Modern Foil offers the perfect canvas. Our unique embossing and premium quality ensure your color creations are flawless, every time. Join the Modern Foil movement. #PrecisionFoiling #LuxeHair #ModernFoil
• •Headline: From Vision to Reality: Tools for the Modern Master. Body: Founded by a stylist with a passion for innovation, Modern Foil is dedicated to continually reinventing the tools of your trade. Transform your client’s hair and your creative process. Explore what's new. #HairArtist #ModernSalon #FoilExperts