Brand Tone

Authentic, Passionate, and Appreciative

Brand Values

• •Handmade Craftsmanship
• •Functional Beauty
• •Resilience and Healing
• •Community

Best Practices

• •Lead with the "Why": Always connect the products back to the brand's core story of passion, healing, and craftsmanship. Remind the audience that each piece is part of a larger journey they are supporting.
• •Use "I" and "You" to Foster Connection: Write from the artist's perspective ("I") and speak directly to the customer ("You"). This maintains the personal, authentic tone that has built the brand's community.
• •Highlight Functionality and Beauty Together: Never focus on just one aspect. A bowl isn't just pretty; it's for creating shared meals. The oil cruet isn't just well-made; it makes your kitchen counter beautiful and your cooking easier.
• •Express Gratitude Generously: Continue to thank the community for their support, comments, and purchases. This reinforces the appreciative tone and makes customers feel valued, turning them into loyal advocates.
• •Be Transparent and Informative: Clearly communicate about the handmade process, limited availability, and restock times. This builds trust and manages customer expectations, which is crucial for a brand with high demand and limited supply.

Social Perception

Overwhelmingly positive, perceived as high-quality artistry, innovative and desirable, and fostering a strong personal connection with the artist.

Copy Examples

• •From a lump of clay to a centerpiece for your table. Each line, curve, and glaze drip on this bowl tells a story of patience and passion. This isn't just pottery; it's a piece of my journey, made to be part of yours. Thank you for making it possible for me to do what I love every single day. ✨ #ModernFirePottery #HandmadeHome #CeramicArt
• •The bowl that changed everything. Grate your garlic and aromatics directly into the bowl, add your ingredients, and serve—all in one stunning piece. Designed for modern life and inspired by a love for functional art, this bowl is handcrafted to make your daily rituals a little more beautiful. Timeless design, made to last.
• •It's almost time. A new collection of handmade pottery will be live on the site this Thursday at 5 PM ET. For me, each restock feels like sending a little piece of my heart out into the world. Thank you for welcoming my work into your homes. Set your alarms—these pieces tend to find new homes quickly!
• •From my studio in NC to your kitchen. ❤️ Packing up this order feels special. I still remember when this was just a dream, and your support made it real. I hope this French Butter Crock brings a little bit of joy to your mornings! #Pottery #SmallBusiness #Artisan
• •I left my accounting job to get my hands dirty. I found my spark again at the potter's wheel, where Modern Fire Pottery was born. My creations are more than just ceramics; they are a celebration of choosing a life you love. Discover functional art that brings a story of passion and healing into your home.