Brand Tone

Supportive & Understanding, Practical & Informative, Empowering & Positive, Accessible & Friendly

Brand Values

• •Functionality & Versatility
• •Comfort & Quality
• •Modern Style
• •Well-being of Mothers
• •Practicality & Affordability

Best Practices

• •Emphasize Solutions and Support: Always frame product descriptions and marketing messages around how Modern Eternity helps mothers navigate the journey of pregnancy and early motherhood with ease and style. Highlight problem-solving aspects (e.g., "What to Wear???").
• •Maintain a Balance of Practicality and Style: Showcase the functional benefits (3-in-1 tech, material quality, designed for Canadian winters) alongside the modern aesthetic. Avoid overly technical jargon unless clearly explained.
• •Use Inclusive and Empowering Language: Speak directly to mothers, acknowledging their experiences with an encouraging and uplifting tone. Focus on how the clothing helps them feel confident and comfortable.
• •Incorporate User-Generated Content and Testimonials: Share real stories and photos from mothers using Modern Eternity products. This reinforces authenticity and builds community, aligning with the supportive brand value.
• •Be Consistent Across All Channels: Ensure the tone (supportive, practical, empowering, accessible) is reflected in website copy, social media posts, customer service interactions, and any advertising materials. This builds a cohesive and recognizable brand identity.

Social Perception

Generally viewed as a provider of innovative and practical maternity wear, especially coats. Customers appreciate the 3-in-1 concept for its extended usability and value. Seen as a go-to brand for functional maternity outerwear that doesn't sacrifice style. Many customers feel the products offer good quality and functionality for the price point. The brand resonates with the needs of expecting and new mothers looking for clothing solutions that adapt to their changing bodies and lifestyles (e.g., babywearing).

Copy Examples

• •Headline: "Your Motherhood Journey, Beautifully Covered." Body: "From bump to babywearing and beyond, our 3-in-1 maternity coats adapt with you. Experience the perfect blend of style, comfort, and practicality. #ModernEternity #MaternityWearReimagined" Tone: Supportive, Practical, Empowering
• •Headline: "Conquer Every Trimester (and the Fourth!) in Style." Body: "Why buy a coat for just a few months? Modern Eternity offers chic, high-quality outerwear designed for pregnancy, babywearing, and your everyday adventures as a mom. Smart, stylish, sustainable. #MomLife #3in1Coat #VersatileFashion" Tone: Practical, Confident, Accessible
• •Headline: "Feel Good, Look Great, Momma." Body: "We believe comfort and style should go hand-in-hand, especially during motherhood. Discover our range of thoughtfully designed maternity and nursing wear that supports your well-being. #ModernEternityWellness #ComfortIsKey #StylishMoms" Tone: Understanding, Positive, Friendly
• •Headline: "The Only Maternity Coat You'll Ever Need." Body: "Our patented 3-in-1 panel technology means your Modern Eternity coat will be with you every step of the way – through pregnancy, those precious babywearing months, and long after as your favorite everyday jacket. Invest in versatility. #BabywearingLove #MaternityEssentials #DesignedForLife" Tone: Confident, Informative, Practical
• •Headline: "Embrace Every Moment. We've Got You." Body: "Motherhood is an adventure. Let Modern Eternity provide the comfortable, stylish, and practical wardrobe solutions so you can focus on what truly matters. Explore our collection designed for real moms. #NewMom #PregnancyStyle #ModernMotherhood" Tone: Supportive, Empowering, Friendly