Brand Tone

practical, value-driven, and aspirational

Brand Values

• •Customer Convenience
• •Affordability & Value
• •Quality & Authenticity
• •Modernity & Enhancement
• •Trust & Reliability

Best Practices

• •Focus on Solutions and Benefits: Instead of just listing features, highlight how the products solve a customer's problem or improve their lifestyle (e.g., "Make laundry day a breeze with our advanced washing machines").
• •Emphasize Value Clearly: Always integrate messages about affordability, whether it's through direct mentions of discounts, installment plans, or the overall value proposition of quality products at good prices.
• •Use Accessible Language: Avoid overly technical jargon. Keep the language clear, direct, and easy for a broad audience to understand, reflecting the "Modern Kharidari Banai Asan!" (Modern Shopping Made Easy!) ethos.
• •Maintain an Aspirational yet Achievable Feel: While showcasing modern living, ensure the tone remains grounded and suggests that these upgrades are attainable for the average customer, often through flexible payment options.
• •Be Consistent Across Platforms: While the format may change (e.g., short videos for TikTok, detailed posts for Facebook), the core message of value, convenience, and modern enhancement should remain consistent, reinforcing the brand identity.

Social Perception

retailer providing a wide range of electronics with a strong emphasis on deals and installment options

Copy Examples

• •Headline: Upgrade Your Everyday: The Latest Electronics, Now on Easy Installments. Body: Why wait to live smarter? Modern Electronics brings you top brands in home and kitchen appliances, TVs, and mobiles with hassle-free monthly payment plans. Quality, value, and the home you’ve always wanted are now within reach. Shop today! (Tone: Value-driven, Aspirational)
• •Headline: Don't Just Dream of a Modern Home. Build It. Body: From energy-efficient ACs that beat the heat to smart LEDs that bring entertainment to life, find everything you need at Modern Electronics. Genuine products, unbeatable prices, and expert advice to help you make the perfect choice. (Tone: Aspirational, Practical)
• •Headline: Big Savings. Brighter Home. Modern Electronics Sale is ON! Body: Get ready for incredible deals on a wide range of electronics. Your favorite brands of refrigerators, washing machines, kitchen gadgets, and more are now at prices you can’t ignore. Limited time offer – make your home modern for less! (Tone: Value-driven, Direct)
• •Headline: Cook, Clean, Connect – Effortlessly. Body: Discover appliances that simplify your life. At Modern Electronics, we offer a curated selection of high-quality kitchen and home essentials designed for performance and durability. Plus, with our easy installment options, modern living is more accessible than ever. (Tone: Practical, Aspirational)
• •Headline: Your Tech. Your Terms. Shariah-Compliant Installments Available. Body: Get the latest smartphones and electronics without compromising your values. Modern Electronics offers transparent and trustworthy Shariah-compliant installment plans, making it easier for everyone to access the technology they need. (Tone: Value-driven, Trust-building)