Brand Tone

Informative & Educational, Trustworthy & Science-Backed, Approachable & Supportive, Modern & Clean, Caring & Empathetic

Brand Values

• •Health & Wellness
• •Quality & Purity
• •Scientific Validation
• •Simplicity & Accessibility
• •Trust & Transparency
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document detailing the brand's tone, approved vocabulary, "words to avoid," and examples of on-brand copy for different platforms. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Simplicity: Whether explaining scientific benefits or product usage, use clear, concise language that is easy for the target audience to understand. Avoid overly technical jargon unless clearly explained.
• •Anchor Claims in Science and Facts: Consistently support product benefits with references to scientific backing, clean ingredients, and testing. This builds trust and reinforces the informative, trustworthy tone.
• •Maintain Visual Consistency: Ensure that the visual elements (photography, graphics, colors) used alongside copy align with the modern, clean, and approachable aesthetic of the brand. Visuals and text should work harmoniously.
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to customer feedback and how they talk about the brand and products. Subtly incorporating customer language (where appropriate and on-brand) can make the tone more relatable and empathetic, without deviating from core values. Monitor social media conversations for insights into perception.

Social Perception

Positive for Product Efficacy, Appreciation for Clean Ingredients, Trust in Quality, Helpful and Informative, Some Potential Confusion

Copy Examples

• •Headline: Simplify Your Wellness. Real Results, Purely. Body: Tired of confusing health routines? Modern Dose delivers science-backed supplement blends made with clean, effective ingredients. Nourish your body, achieve your goals, and feel your best, effortlessly. Shop your wellness solution today.
• •Social Media Post (Image: Product with fresh ingredients): Caption: Unlock your body's potential, naturally. 🌿 Our [Product Name] blend is crafted with [Key Ingredient 1] and [Key Ingredient 2], rigorously tested for purity and potency. Experience the Modern Dose difference. #CleanWellness #ScienceBackedHealth #ModernDose
• •Email Subject: Your Daily Dose of Calm Awaits Body: Feeling stressed or overwhelmed? Discover our expertly formulated Stress Relief blend, designed to help you find balance in your busy life. Made with clinically studied ingredients, it’s your simple path to a more serene you. Learn more and reclaim your calm.
• •Product Page Snippet (for a sleep aid): Rest easy, wake refreshed. Our SleepPerfect formula combines [Ingredient A], [Ingredient B], and [Ingredient C] to gently guide you into a deep, restorative sleep without the morning grogginess. Third-party tested for your peace of mind. Add to cart for better nights.
• •Blog Post Introduction: Title: The Science of Gut Health: Why It Matters More Than You Think Intro: At Modern Dose, we believe knowledge is power, especially when it comes to your health. Understanding the vital role your gut plays in overall wellbeing is the first step towards a healthier you. Let's explore the science behind a happy gut and how simple, targeted nutrition can make all the difference.