Brand Tone

youthful, trendy, and encouraging

Brand Values

• •Accessible Style
• •Confidence and Self-Expression
• •Community Engagement

Best Practices

• •Maintain a Consistent Voice: Whether writing a product description, an Instagram caption, or a customer service email, use the same youthful, encouraging, and trendy tone. Create a simple style guide that outlines key "do's and don'ts" (e.g., "Do use emojis, don't use overly formal language).
• •Focus on the Feeling, Not Just the Fabric: Instead of just describing a dress, describe how the customer will feel wearing it highly confident, stylish, ready for an adventure. Use storytelling to connect the clothes to real-life moments.
• •Use Keywords That Reflect Brand Values: Consistently weave words like "effortless," "confidence," "statement," "style," and "on-trend" into your copy to reinforce what the brand stands for.
• •Engage Authentically on Social Media: Respond to comments and DMs with the same friendly brand voice. Ask questions in captions to encourage interaction and build a stronger sense of community.
• •Leverage User-Generated Content (UGC): Sharing photos from happy customers is powerful social proof. It reinforces the brand's community value and shows the clothing on real people, which builds trust and authenticity more effectively than traditional ads.

Social Perception

Perceived as trendy and affordable, with a strong visual identity, particularly on social media.

Copy Examples

• •Stop and stare in our new Bloom Catcher Midi Dress. Whether it's brunch with the girls or a dreamy date night, this is THE dress of the season. Tap to shop before it's gone!
• •Your Weekend Outfit, Solved. Tired of the "I have nothing to wear" panic? Our new collection is packed with effortless sets and statement pieces designed to make you feel amazing. Shop Modern Day and own your style.
• • Inside: 20% Off Your New Favorite Outfit
• •From 0 to 100 real quick with this Modern Day set. This two-piece set is my new obsession. Instant confidence boost! #GRWM #OOTD #ModernDayStyle #outfitinspo
• •The Sunset Collection Has Arrived. Dreamy styles made for golden hour. Explore looks that are bold, bright, and uniquely you.