Brand Tone

Sophisticated, Reverent, and Expert

Brand Values

• •Design Heritage and Authenticity
• •Uncompromising Craftsmanship
• •Timeless Modernism
• •Quality Improvement

Best Practices

• •Lead with the Legacy: Always begin by connecting the product to its historical roots. Name the original designer (e.g., Lawrence Peabody, Adrian Pearsall) and the significance of the design. This is your strongest differentiator.
• •Use an Expert's Vocabulary: Employ specific, descriptive terms. Instead of "wood," say "solid American Walnut" or "teak." Instead of "well-made," describe the "kiln-dried frame" or "hand-woven wicker." This builds authority and justifies the premium price.
• •Emphasize Authenticity: Use words like "authentic," "licensed reintroduction," "official," and "faithful reproduction" to distinguish your products from unauthorized copies.
• •Balance Heritage with Modern Quality: While honoring the past, subtly message that today's construction standards and materials make these pieces durable for contemporary life. Mentioning "improved functionality" or "commercial grade finish" can achieve this.
• •Write for the Curator, Not Just the Consumer: Address your audience as fellow appreciators of art and design. Your copy should educate and inspire, reinforcing the idea that they are not merely shopping, but collecting and curating their personal space.

Social Perception

Craft Associates® Furniture is perceived as a niche, high-end brand for connoisseurs of Mid-Century Modern design. It appeals to interior designers, collectors, and affluent individuals with a specific appreciation for design history, leveraging associations with famous designers like Lawrence Peabody and Adrian Pearsall. The high price point is justified through authentic, licensed reproductions, superior craftsmanship, and high-quality materials, positioning products as pieces of design history. The brand maintains transparency about its identity relative to the original Craft Associates to build trust with a knowledgeable customer base.

Copy Examples

• •The intersection of form and function. Our authentic reproduction of the Lawrence Peabody 2003P Armchair, handcrafted in solid American Walnut to honor the original's masterful design. A legacy reborn.
• •More than a chair, it is a silhouette that defined an era. The Model 1410 Wing Chair, a licensed reintroduction, is built to the exacting standards of its mid-century origins. From the kiln-dried hardwood frame to the hand-stitched upholstery, every detail is a tribute to timeless American design.
• •Curators of Modernism. The official home of Craft Associates® Furniture and the authentic legacy of iconic design.
• •An Icon, Reimagined: The Lawrence Peabody Collection is here.
• •We believe that great design is timeless. That's why we sought to revive Craft Associates®, a name synonymous with the golden age of modern furniture. Our pieces are not replicas; they are licensed, American-made resurrections of iconic designs, built with an integrity and quality worthy of their history.