Brand Tone

Aspirational yet approachable, warm, inspiring, and passionately friendly, conveying sophisticated comfort.

Brand Values

• •Quality and Craftsmanship
• •Local and Ethical Sourcing
• •Inspiration and Empowerment
• •Personal Connection
• •Timeless Style

Best Practices

• •Lead with Passion, Follow with Product: Start with the "why" – the feeling, the inspiration, the lifestyle. Then, introduce the product as the solution to achieving that feeling. This aligns with the aspirational yet approachable tone.
• •Emphasize "Curated" and "Handcrafted": Use words that reinforce the values of quality, care, and uniqueness. This differentiates the brand from mass-market retailers.
• •Maintain a Warm and Inclusive Voice: Use welcoming language like "we," "our community," and direct address ("you," "your home"). This fosters the personal connection that is central to the brand.
• •Tell the Story Behind the Products: Whenever possible, share the origin of an item – whether it's locally sourced, ethically made, or simply a piece the owner is passionate about. This adds depth and value beyond the physical product.
• •Keep it Visually Cohesive: The "modern cottage" aesthetic is key. Ensure all visual content (photos, videos, graphics) aligns with this style – neutral palettes, natural light, and a blend of textures. The copy should complement, not distract from, the visual story.

Social Perception

Perceived as a high-end boutique for unique, stylish home decor, a go-to source for creating warm, inviting, and on-trend living spaces. The owner is seen as a knowledgeable expert, and the brand is associated with the refined 'modern cottage' design movement.

Copy Examples

• •Wrap yourself in comfort. Our new line of ethically sourced wool throws has arrived, ready to add a layer of cozy sophistication to your favorite armchair. The perfect blend of modern design and timeless warmth. #ModernCottage #CozyHome #EthicalDecor
• •Give a gift that feels like home. Our custom-curated gift baskets are filled with locally sourced, handcrafted treasures for any occasion. From housewarmings to birthdays, celebrate with a touch of Modern Cottage Co. style. Design yours today. #GiftLocal #ModernGiftBasket #LakeCountryLiving
• •Your Home, Your Sanctuary. Discover timeless pieces that blend rustic charm with modern elegance. At Modern Cottage Co., we inspire you to create a space you'll cherish forever.
• •Inside This Week: New Arrivals for a Cozy & Chic Autumn
• •Elegance in its simplest form. This handcrafted ceramic vase, with its clean lines and earthy texture, is a testament to modern cottage style. A versatile piece that's just as beautiful on its own as it is filled with fresh-cut blooms. Each vase is unique, telling its own story.