Brand Tone

Trendy and Youthful, Confident and Bold, Approachable and Engaging, Culturally Connected (Hispanic/Latinx Influence)

Brand Values

• •Style & Trend-Consciousness
• •Inclusivity (Emerging)
• •Customer Engagement
• •Confidence Boosting
• •Cultural Celebration

Best Practices

• •Know Your Audience, Speak Their Language: Continuously engage with your audience on social media (especially TikTok) to understand their slang, cultural references (like "Jaripeo"), and what excites them. Incorporate this authentically into your copy.
• •Embrace Confidence and Positivity: Use strong, empowering language. Focus on how the clothes make the wearer *feel* – confident, stylish, ready to take on the world. Reflect the energy seen in successful TikToks.
• •Stay Visually Consistent with Tone: Ensure that the photography and videography style matches the trendy, youthful, and sometimes bold tone of the copy. The visuals on TikTok are a good benchmark.
• •Be Engaging and Conversational: Ask questions, encourage user-generated content, and respond to comments and DMs in a friendly, approachable manner. Make customers feel like part of a community. This is already evident on TikTok and should be maintained.
• •Highlight Unique Selling Propositions (USPs) Consistently: If "Jaripeo fashion," "inclusive sizing," or "Dinuba's trendiest boutique" are key differentiators, weave these into the copy regularly across all platforms, reinforcing brand identity.

Social Perception

Fashionable and Desirable, Model Appeal, Good Customer Service (Implied), Relatable (for some), A Go-To for Specific Styles

Copy Examples

• •🔥 Fresh Drops Just Landed! 🔥 Step up your style game with the LATEST looks from MODERN BY MB. Shop now before they're gone! #modernbymb #newarrivals #fashion
• •💃 Ready for the Jaripeo? 🤩 Turn heads in this stunning [Outfit Name] set! Confidence looks good on you. 😉 Tag a friend who needs this! #jaripeooutfits #modernbymb #baile #westernfashion #fyp (Could add Spanish: "¡Lista para el jaripeo!")
• •Hello, gorgeous! ✨ Our [Dress Name] is all about making you feel amazing. Perfect for [Occasion] or just because. 😉 How would you style it? Let us know below! 👇 #modernbymbstyle #ootd #dressinspiration #shoplocalDinuba
• •Dinuba, your style upgrade is HERE! 🛍️ Visit MODERN BY MB at 870 W El Monte Way Suite A for unique finds and friendly vibes. New styles added weekly! #DinubaCA #shoplocal #modernboutique #fashionforward
• •👑 Own Your Look! Exclusive [Discount]% Off Inside at MODERN BY MB! *Body Teaser:* Hey [Customer Name], unleash your inner icon with our latest collection. From show-stopping Jaripeo styles to everyday chic, find your perfect fit and feel unstoppable. Shop now and save!