Brand Tone

Empowering & Confident, Friendly & Relatable, Chic & Modern, Practical & Solution-Oriented, Enthusiastic & Appreciative

Brand Values

• •Empowerment of Women
• •Community
• •Quality & Efficiency
• •Customer Service
• •Ethical Practices

Best Practices

• •Always Embody the "Modern Woman": Write copy that speaks to an empowered, confident, and intelligent individual who is juggling multiple roles but values efficiency and style.
• •Foster Community with "Angel" Language: Consistently refer to the customer base as "Angels" to reinforce the sense of community and belonging. Use inclusive and welcoming language.
• •Balance Chic with Practicality: Ensure the copy highlights both the stylish, modern aesthetic of the product and its practical, problem-solving features. Don't let one overshadow the other.
• •Maintain an Enthusiastic & Appreciative Voice: Especially in social media and direct customer communications, let genuine enthusiasm for the product and gratitude for the customers shine through. Avoid overly formal or detached language.
• •Highlight Core Values Subtly: Weave in mentions of being women-owned, vegan, and cruelty-free where appropriate, reinforcing the ethical and value-driven aspects of the brand without being preachy. This builds trust and resonates with target consumers who share these values.

Social Perception

Positive & Appreciative Customers, Stylish & Practical, Community-Focused (Emerging), Trustworthy

Copy Examples

• •Instagram Post (Image: Flat lay of the organized vanity bag): Empower your routine, wherever life takes you. ✨ Our Vanity Travel Bag isn't just a bag; it's your command center for all things beauty. Adjustable, illuminated, and oh-so-chic. #ModernAngel #BeautyOnTheGo #OrganizedAngel
• •TikTok Video Script (Upbeat, showing features): Okay, Angels! ✨ Ready to upgrade your get-ready game? This isn't just a makeup bag, it's your new BFF. Customizable compartments? Check! Flawless LED lighting with 3 modes? Double check! Get yours and glow! #ModernAngelCo #TravelMakeupBag #ViralMakeupBag #LEDMirrorMagic
• •Facebook Ad (Carousel showing different angles and features): Meet the Modern Angel Vanity Travel Bag: Designed for the woman who does it all. Stay effortlessly organized and illuminated. Vegan leather, smart storage, and a mirror that brings the perfect light, every time. Join our community of empowered Angels! Shop now. #WomenOwned #EfficientBeauty #ModernWoman
• •Website Product Description Snippet: More than just a makeup bag, the Seraphina Vanity is a statement. Crafted for the modern woman who balances it all with grace and confidence, it brings efficiency and a touch of chic to your daily routine and travels. Feel empowered, feel organized, feel like a Modern Angel.
• •Email Subject Line (Promotional): Hello Angel! ✨ Your Perfect Travel Companion Awaits (Glow Up Inside!)