Brand Tone

Aspirational & Innovative, Conscious & Caring, Modern & Stylish, Approachable & Customer-Focused. Sophisticated yet accessible, aiming to blend high-tech modern living with mindful consumption.

Brand Values

• •Innovation & Functionality
• •Sustainability & Eco-consciousness
• •Quality & Durability
• •Style & Modern Aesthetics
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., Innovative, Conscious, Stylish, Approachable) and those that don't. Provide examples of "sounds like this" vs. "not like this."
• •Focus on "Enhancing Life": Whether writing about smart furniture or eco-friendly soaps, frame the copy around how Moderly products improve the user's daily life, simplify tasks, or contribute to a better lifestyle/planet.
• •Balance Tech with Warmth: For smart furniture, avoid overly technical jargon. Highlight the *benefits* of the technology in a way that feels human and accessible. Pair innovative features with the comfort and style they bring.
• •Emphasize Sustainable Elegance: When discussing eco-friendly products, highlight both their environmental benefits and their aesthetic appeal. The message is that sustainability doesn't mean compromising on style or quality.
• •Maintain a Consistent Lexicon: Use a curated list of keywords and phrases across all communications that reflect the brand's values, such as "smart living," "modern sensibilities," "eco-conscious," "thoughtfully designed," and "innovative solutions."

Social Perception

Positive for Eco-Friendly Products: Customers highly praise the eco-friendly soaps, their quality, design, and the company's sustainable approach. Many express a desire to continue supporting a sustainable and high-quality brand. Appreciation for Design: The "classy" and elegant design of products like the soap dispensers is frequently mentioned. Trustworthy & Responsive: Customers report positive interactions with customer service and appreciate the brand's communication. Limited Public Information on Smart Furniture: While the website and social media heavily promote smart furniture, direct customer reviews and broader public discussion about this product line are less prominent in the provided search results compared to their eco-friendly personal care items. This might indicate that the smart furniture is a newer line, has a different target audience, or its reviews are on different platforms not captured in the search. Overall, the public perception found (primarily related to their eco-friendly products) is very positive, focusing on product quality, design, and the brand's commitment to sustainability.

Copy Examples

• •Moderly: Where Intelligent Design Meets Effortless Living. Tired of furniture that just sits there? Experience the seamless integration of technology and style with Moderly. Our smart coffee tables chill your drinks, and our beds adjust to your perfect comfort. Upgrade to a home that works for you.
• •Sustainable Suds, Stylish Sink. ✨ Make a conscious choice with Moderly's eco-friendly soap tablets. Beautifully designed, divinely scented, and kind to our planet. Refill, reuse, rejoice! #Moderly #SustainableLiving #EcoChic.
• •The Moderly Tech Sofa: Not just a place to sit, but a hub for your modern life. Featuring integrated charging, ambient lighting, and modular design to fit your space and your lifestyle. Future-proof your comfort.
• •More Than Just Furniture: Discover the Heart of Moderly. At Moderly, we believe in thoughtful innovation and sustainable choices. From smart homes to eco-conscious personal care, every product is designed to enhance your life and protect our world. Join a community that values style and substance.
• •Live Smarter, Live Beautifully. Moderly offers innovative smart furniture and eco-friendly essentials designed for the modern, conscious consumer. Elevate your everyday.