Brand Tone

artistic, sophisticated, and avant-garde. It's also philosophical and conscious

Brand Values

• •Individuality and Self-Expression
• •Gender-Neutrality/Fluidity
• •Sustainability
• •Functionality
• •Craftsmanship and Innovation
• •Acceptance, Diversity, and Global Citizenship

Best Practices

• •Embrace Philosophical Language: Use words that evoke thought, introspection, and artistry. Terms like "dialogue," "narrative," "timeless," "conscious," and "liberating" align with MODEMENT's intellectual approach.
• •Highlight Core Values Explicitly and Implicitly: Regularly weave in concepts of individuality, gender neutrality, sustainability, and functionality into product descriptions, social media posts, and 'About Us' narratives.
• •Maintain a Sophisticated and Clean Aesthetic: Mirror the minimalistic and avant-garde design of the clothing in the language used. Avoid overly casual slang or overly promotional hype. Keep sentences clear, refined, and purposeful.
• •Tell the Story of Craftsmanship and Materials: Emphasize the innovative fabric technologies, zero-waste approach, natural materials, and the "Made in Hong Kong" aspect to reinforce quality, sustainability, and the brand's unique selling propositions.
• •Focus on Empowerment and Attitude: Frame the copy around how MODEMENT enables self-expression and embodies a certain mindset, rather than just focusing on the physical attributes of the garments. "Fashion is an attitude, not a gender" should be a guiding principle for all communications.

Social Perception

innovative and pioneering brand, especially within the Hong Kong fashion scene, for its early adoption of gender-neutral concepts and its commitment to sustainability. Designer Aries Sin is highly respected and has received numerous accolades, lending credibility and prestige to the brand. The brand is seen as more than just clothing; it's a "statement" and a reflection of a design philosophy

Copy Examples

• •Headline: Define Your Own Form. Body: MODEMENT transcends trends. We craft architectural silhouettes and gender-neutral forms from sustainable materials, empowering your unique narrative. Discover fashion as an attitude.
• •Headline: The Art of Being. Body: Each MODEMENT piece is a dialogue between wearer and garment, a testament to individuality. Experience timeless design, consciously created for the discerning mind.
• •Headline: Sustainable Futures, Woven Today. Body: With a zero-waste philosophy and dedication to natural fabrics, MODEMENT crafts enduring style that honors both a_nd your freedom of expression.
• •Headline: Beyond Binary: Fashion Without Borders. Body: Aries Sin's vision for MODEMENT challenges conventions. Explore collections where functionality meets artistry, and style knows no gender. Liberate your identity.
• •Headline: MODEMENT: Wear Your Philosophy. Body: For us, fashion is a statement. An exploration of acceptance, diversity, and the art of self. Choose curiosity. Choose MODEMENT.