Brand Tone

Knowledgeable & Expert, Reliable & Trustworthy, Enthusiast-Focused & Passionate, Helpful & Approachable, Traditional & Established

Brand Values

• •Customer Satisfaction
• •Expertise & Quality
• •Reliability
• •Community/Hobby Support
• •Accessibility

Best Practices

• •Prioritize Product Knowledge and Enthusiasm: Copy should always reflect a deep understanding of the products and a genuine passion for the hobby. Use specific terms where appropriate but ensure they are explained or clear in context for newer enthusiasts.
• •Emphasize Reliability and Trust: Highlight aspects like fast shipping, secure ordering, comprehensive stock, and positive customer experiences to build and maintain trust.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical products, the tone should be welcoming and supportive. Position the brand as a helpful resource for all skill levels.
• •Showcase Expertise Subtly: Instead of just stating "we are experts," demonstrate it through detailed product descriptions, helpful guides (if any on the site), and by addressing potential customer needs proactively in the copy.
• •Be Consistent Across All Touchpoints: Ensure the tone used on the website (product descriptions, FAQs, about us), in email communications, and any potential social media aligns with this established voice of a knowledgeable, reliable, and passionate enthusiast hub.

Social Perception

Model Sport is generally perceived very positively within its niche customer base of RC model and hobby enthusiasts. They are seen as a reliable and knowledgeable supplier with excellent customer service and a wide product selection. Customers appreciate the quick delivery and the staff's willingness to help. The physical store is viewed as a worthwhile destination for hobbyists. They are considered a "go-to" source for RC gear, including rare and vintage parts.

Copy Examples

• •Headline: Fuel Your Passion. Find Every Part. Body: With over 35 years of expertise, Model Sport is your trusted one-stop-shop for everything radio-controlled. From the latest kits to those hard-to-find spares, our knowledgeable team is here to help you get the most out of your hobby. Fast delivery, expert advice – that's the Model Sport promise. Call to Action: Explore Our Range
• •Headline: Still Searching for That Elusive Part? Body: Your search ends here. Model Sport prides itself on stocking the UK's most extensive range of RC model components, including vintage and specialist items. Our enthusiasts are on hand to help you find exactly what you need. Call to Action: Challenge Our Stock!
• •Headline: Expert Advice, Friendly Service, Fast Delivery. Body: At Model Sport, we're more than just a store; we're fellow enthusiasts. Get reliable support, access to a huge inventory, and have your order shipped quickly. Experience the difference passion makes. Call to Action: Visit Us Online or In-Store in Otley.
• •Headline: Your Project, Our Priority. Body: Whether you're building your first model or tuning a competition racer, Model Sport provides the quality parts and expert backup you need. We handle every order with care, ensuring you get back to your bench or the track faster. Call to Action: Shop Spares & Accessories
• •Headline: Decades of Dedication to Model Enthusiasts. Body: For over 35 years, Model Sport has been the premier supplier for RC cars, planes, boats, and more. We understand your passion because we share it. Trust our experience and comprehensive stock for all your modelling needs. Call to Action: Discover Why We're a Favourite