Brand Tone

Professional, Service-Oriented, Chic and Aspirational, Trustworthy and Established

Brand Values

• •Quality
• •Customer Satisfaction
• •Style and Elegance
• •Accessibility
• •Reliability

Best Practices

• •Consistently address the "captivating, confident and chic" woman Modella Signature aims to attract. Use language and imagery that resonates with her lifestyle and aspirations.
• •Always tie the product offerings back to the quality and design reputation of Joseph Ribkoff. Use phrases like "authentic," "designer," "premium quality."
• •While the tone is generally professional, ensure the copy is also approachable and clearly communicates the benefits of shopping with Modella Signature (e.g., ease of returns, customer support). Avoid overly casual slang but don't be afraid to be warm.
• •Ensure the copy on social media and the website aligns with the sophisticated and stylish imagery used. Headlines, product descriptions, and calls to action should reflect the same level of elegance.
• •Regularly reinforce Modella Signature’s status as an authorized Joseph Ribkoff retailer and mention customer satisfaction commitments (like easy returns or positive review numbers) to build and maintain trust.

Social Perception

Specialized Retailer, Positive for Service, Niche Appeal, Trustworthy Source, Online Visibility

Copy Examples

• •Step into the new season with unparalleled elegance. The latest Joseph Ribkoff collection has arrived at Modella Signature, curated for the captivating, confident woman. Discover timeless pieces and contemporary statements. Shop now and enjoy complimentary shipping on orders over $99.
• •Experience the perfect blend of comfort and chic. This Joseph Ribkoff versatile knit jacket offers sophisticated layering for any occasion. Effortless style, exceptional quality. Find your signature look at Modella Signature. #JosephRibkoff #ModellaSignature #WomensFashion #ElegantStyle
• •At Modella Signature, your satisfaction is our priority. From personalized assistance to our free 7-day returns and price match guarantee, we're dedicated to providing an exceptional shopping experience. Over 5,000 happy customers trust us for their Joseph Ribkoff wardrobe.
• •Indulge in luxury for less. Our exclusive sale on select Joseph Ribkoff styles is now live! Discover sophisticated dresses, tops, and more at exceptional prices. Limited time only – elevate your style with Modella Signature today.
• •For over 30 years, Modella has brought timeless style to discerning women. Now, Modella Signature continues that tradition online, offering the best of Joseph Ribkoff with the dedicated service you deserve. Join our community of confident, chic women. #ModellaHistory #TrustedRetailer #JosephRibkoffCanada