Brand Tone

Enthusiastic & Passionate, Knowledgeable & Authoritative (for collectors), Friendly & Approachable, Reliable & Professional

Brand Values

• •Authenticity/Quality
• •Customer Satisfaction
• •Collector Focus/Passion for the Sport
• •Accessibility
• •Reliability

Best Practices

• •Speak the Fan's Language: Use common hockey terminology and express genuine enthusiasm that resonates with fellow collectors and fans (e.g., "celly," "die-hard fans," "hockey shrine").
• •Highlight Scarcity and Exclusivity (Authentically): For collectibles, terms like "limited stock," "rare finds," and "piece of hockey history" are effective, but ensure they are used accurately.
• •Maintain a Helpful and Approachable Persona: Encourage questions and interactions. Frame customer service as a fellow fan helping another fan. This builds trust and community.
• •Be Visually Driven on Social Media: Accompany copy with high-quality images of the products. Collectors want to see the details.
• •Emphasize Authenticity and Trust: Consistently mention certificates of authenticity for signed items and reinforce the sourcing of genuine North American collectibles, leveraging their long history in the business.

Social Perception

Positive (based on associated entity), Specialist Retailer, Community-Engaged

Copy Examples

• •He shoots, he scores! 🏒🔥 Just landed: The latest Connor McDavid McFarlane NHL figure has hit our shelves! Capture the Captain's iconic celly for your collection. Limited stock – grab yours before it's gone! #ModelHockeyUK #NHLCollectibles #McDavid #Oilers #HockeyFigurines #NewArrival
• •Own a piece of hockey history! This official NHL game puck is hand-signed by the legendary [Player Name] and comes with a certificate of authenticity. Perfect for die-hard fans and serious collectors. Display it proudly and cherish the moment. Got questions? We're fellow fans – just ask! #SignedMemorabilia #HockeyCollectibles #[PlayerLastName]
• •Heads up, collectors! календари We're gearing up for the [Show Name] memorabilia show on [Date] at [Venue]! Swing by our booth (#[BoothNumber]) to check out exclusive items, rare finds, and chat all things hockey. Can't wait to see you there! #ModelHockey #MemorabiliaShow #HockeyFansUK #Collectibles
• •Pop! Goes the NHL! 🏒 Looking to add some Funko Pop! magic to your hockey shrine? We've got a fantastic lineup of your favourite NHL stars in adorable vinyl form. From a miniature Matthews to a pint-sized Pastrnak, find your next obsession right here at Model Hockey! Shop the collection: [Link] #FunkoPopNHL #HockeyCollectibles #GiftIdeasForFans
• •Your #1 UK stop for authentic NHL figures & memorabilia! For over 20 years, Model Hockey has been bringing the best of North American sports collectibles to fans like you. From McFarlane to signed pucks, fuel your passion with us! Shop now: [Link] #IceHockeyUK #Collectibles #NHLFans