Brand Tone

Empowering, Confident, Edgy, Bold, Supportive, Knowledgeable, Community-Oriented, Resilient, Adaptable, Approachable, Fun

Brand Values

• •Self-Expression & Individuality
• •Inclusivity (within its niche)
• •Customer Service Excellence
• •Quality & Variety
• •Adaptability & Longevity

Best Practices

• •Know Your Audience Deeply: Understand the language, aspirations, and pain points of the dance, alternative, and fetish communities. Use terminology and references that resonate with them authentically.
• •Emphasize Empowerment and Confidence: Frame product descriptions and marketing messages around how the items will make the customer feel (e.g., powerful, confident, unique, expressive) rather than just focusing on product features.
• •Maintain an Edgy but Inclusive Voice: Be bold and daring in your language where appropriate, reflecting the nature of the products, but ensure the tone remains welcoming and supportive to your diverse customer base within these niches.
• •Be Authentic and Transparent: Especially given the nature of the products and the store's history, maintain an honest and straightforward communication style. If addressing potentially sensitive topics (like fetish wear), do so respectfully and clearly. Acknowledge the store's legacy.
• •Stay Consistent Across Platforms, Adapting to Format: While the core tone (empowering, edgy, supportive) should remain, adapt the delivery for each platform. TikTok can be more informal and trend-driven, Instagram more visual and aspirational, while the website can be more informative yet still bold. Ensure the underlying values shine through consistently.

Social Perception

Positive within its target audience, Specialized & Niche, Location Concerns, Long-Standing & Established, Online vs. In-Store

Copy Examples

• •Instagram Post (Showcasing new Pleaser heels): Image: Striking shot of new platform heels. Step into your power. 🔥 These new arrivals are here to make a statement. Ready to own the room? Tap to shop your next obsession. #ModelExpressVancouver #PleaserHeels #NewArrivals #PoleDance #ExoticDance #HeelsAddict #VancouverFashion
• •Facebook Ad (Promoting a sale on lingerie): Unleash your confidence. ✨ Our lingerie sale is ON! Discover pieces that make you feel as incredible as you are. From delicate lace to daring designs, find your perfect fit. Shop now - link in bio! #ModelExpressLingerie #Sale #Vancouver #BodyConfidence #SexyLingerie #TreatYourself
• •TikTok Video Script (Short montage of different alternative outfits/shoes): (Upbeat, trending audio) Text Overlay 1: Your style. Your rules. Text Overlay 2: Goth? Club? Dance? We got you. Text Overlay 3: Model Express Vancouver: Express yourself. Caption: Whatever your vibe, we're here for it 🤘. Tag a friend who needs to see this! #ModelExpressStyle #AltFashion #GothStyle #RaveWear #DanceLife #VancouverStyle #OOTD
• •Website Homepage Banner (Focus on individuality): Dare to be You. For over 40 years, Model Express Vancouver has been empowering individual style. Explore our collection of statement footwear, bold apparel, and unique accessories. Your expression starts here.
• •Email Newsletter Snippet (Highlighting custom orders): Can't find that dream pair of heels in your size? ✨ Don't let that stop your shine! At Model Express, we specialize in custom orders for brands like Pleaser and Demonia. Contact us today, and let our friendly team help you find exactly what you're looking for. Because you deserve the perfect fit. [Link to Contact Page]