Brand Tone

Calming & Mindful, Creative & Inspiring, Supportive & Beginner-Friendly, Approachable & Friendly, Purpose-Driven & Authentic

Brand Values

• •Mindfulness & Wellbeing
• •Creativity & Play
• •Sustainability & Eco-Friendliness
• •Quality & Local Sourcing
• •Accessibility & Inclusivity
• •Connection

Best Practices

• •Emphasize Calm and Mindfulness: Use words and phrases that evoke peace, tranquility, and the therapeutic benefits of working with clay (e.g., "unwind," "mindful escape," "digital detox," "art therapy," "soothing").
• •Be Encouraging and Supportive: Address potential beginners directly, reassuring them that no prior experience is needed. Use an encouraging and gentle tone. Highlight the ease of use and the guidance provided.
• •Highlight Eco-Credentials and Quality: Subtly weave in the sustainable aspects (eco-friendly packaging, NZ-made clay) and the quality of the materials to build trust and appeal to conscious consumers.
• •Inspire Creativity: Focus on the joy of creation and the unique, personal items that can be made. Use descriptive language that sparks imagination.
• •Maintain an Authentic and Relatable Voice: Continue sharing the brand's story, especially the female-founded, local business aspect, as this fosters connection and trust. Keep the language clear, approachable, and friendly.

Social Perception

Positive & Engaging, Associated with Self-Care & Hobbies, Gift-Worthy, Eco-Conscious, Supportive of Beginners, Female-Founded & Local, Good Quality Products

Copy Examples

• •Headline: Unwind. Create. Modeletto. Your peaceful pottery journey starts here. Body: In a world that’s always ‘on’, find your moment of ‘off’. Our air-dry clay kits bring the calming joy of pottery right to your home. No experience? No worries. Just your hands, our clay, and endless possibility.
• •Headline: Gift an Experience, Craft a Memory. Body: Looking for a truly special gift? Give the gift of creativity and mindfulness with a Modeletto pottery kit. Perfect for a quiet afternoon escape or a fun night in, it’s more than a gift – it’s a beautiful experience waiting to unfold.
• •Headline: From Our Hands to Yours: Mindful Moments with Clay. Body: As a mother-daughter team, we started Modeletto to share the therapeutic magic of clay. Our eco-friendly kits are packed with love in NZ, ready to help you switch off, get creative, and make something truly unique.
• •Headline: No Kiln? No Problem! Beautiful Pottery, Made by You, At Home. Body: Discover the satisfaction of creating your own stunning decorative pieces with our beginner-friendly air-dry clay. We provide everything you need – from our special New Zealand clay to easy-to-follow inspiration. Your masterpiece is waiting.
• •Headline: Join the Modeletto Movement: Create, Share, Inspire. Body: Become part of our creative community! Share your beautiful Modeletto makes with #ModelettoMoments and inspire others to find their calm through clay. We love seeing what you create!