Brand Tone

Passionate, knowledgeable, and professional, with a touch of friendly, relatable humor.

Brand Values

• •Passion for the Hobby
• •Quality and Authenticity
• •Community and Shared Interest
• •Expertise and Trust

Best Practices

• •Always use language that reflects a shared passion. Use "we" to create a sense of community and refer to models with the reverence a true enthusiast would.
• •Your copy should highlight the quality and specific details of the models. Mention materials (resin, diecast), special features, and the accuracy of the replication to appeal to the discerning eye of a collector.
• •The quality of your copy is amplified by the quality of your images. Ensure all photography is professional, well-lit, and showcases the models in the best possible way. The copy should complement, not just describe, the visuals.
• •Position the brand as an expert. Use copywriting to share interesting facts about the real car, the model's manufacturer, or the history behind a specific livery. This adds value beyond just the sale.
• •While the core tone is professional, small touches of humor or personality, like the example on the FAQ page, can make the brand more relatable and memorable. Use it to build rapport without undermining the brand's expertise.

Social Perception

Specialist retailer for serious collectors, focusing on product quality, detail accuracy, and fair pricing. Seen as communicative, knowledgeable, and reliable, aligning with expectations for high-end model car retailers.

Copy Examples

• •The pinnacle of performance, perfected in 1:18 scale. The new Spark Porsche 911 GT3 RS with Weissach Package has arrived. Every curve, every vent, every carbon fiber detail is captured with breathtaking accuracy. This isn't just a model; it's a statement. Add the legend to your collection.
• •A throwback to a golden era of motorsport. The sheer elegance and raw power of the Ferrari 250 GTO, immortalized. We spend hours admiring these details, just like you. What's your favorite classic racer?
• •Exclusivity in every detail. We have secured a very limited number of the new AUTOart Pagani Huayra R in full carbon. Once they're gone, they're gone forever. Secure your piece of hypercar history.
• •From our passion to yours. As fellow collectors, we know the thrill of the hunt. That's why we're giving you first access to our latest arrivals, including rare finds and new releases. Explore what's new at Modelcars Passion.
• •More than just diecast. A great model car tells a story of engineering, design, and passion. In this article, we're taking a closer look at the intricate details that make the new Minichamps collection a masterclass in miniature automotive art.