Brand Tone

passionate, knowledgeable, and nostalgic

Brand Values

• •Authenticity
• •Passion
• •Community
• •Quality & Craftsmanship

Best Practices

• •Speak the Language: Use terminology that is familiar and respected within the RC community (e.g., "chassis," "damper," "bodyshell," "decal sheet"). This builds credibility and shows you are an insider.
• •Focus on the Feeling, Not Just the Feature: Instead of just listing specs, evoke the emotions tied to the hobby nostalgia, the satisfaction of a completed build, the excitement of the first run.
• •Celebrate the Community: Use social media to showcase customer builds and stories. This reinforces the idea that the brand is part of a larger community and values its members' passion.
• •Be a Knowledgeable Resource: Content should not only sell but also inform. Sharing tips, historical facts about certain models, or build advice will position the brand as an expert and a valuable resource.
• •Maintain Authenticity: Avoid generic marketing-speak. The tone should always feel genuine and grounded in a real passion for vintage Tamiya models. Every piece of copy should read as if it was written by a true enthusiast.

Social Perception

trusted and essential resource

Copy Examples

• •The legend is back in stock. We've just received a limited run of the iconic Tamiya Hornet, complete with the classic box art that takes you straight back to the 80s. Get ready to relive the build and the thrill of the race. They won't last long.
• •More than just parts. We're the guardians of your nostalgia. Find genuine vintage Tamiya kits and components to bring your classic RC car back to its former glory.
• •Remember the satisfaction of perfectly applying that decal sheet? We do. Share a picture of your proudest Tamiya build in the comments below! #VintageTamiya #ModelBuild
• •That Part You've Been Searching For? It's Here.
• •It started with a passion for the distinct sound of a Tamiya gearbox and the smell of rubber tires. We're not just a store; we're lifelong model builders, dedicated to helping you find the authentic vintage parts and kits that keep the legacy of Tamiya alive.