Brand Tone

friendly, passionate, and community-oriented

Brand Values

• •Family & Community
• •Quality & Freshness
• •Ethical Sourcing
• •Resilience & Passion
• •Tradition & Creativity

Best Practices

• •Tell Your Story: Continuously weave in elements of your origin, your family connection, and your passion for coffee. This reinforces authenticity.
• •Emphasize "Family" and "Community": Use these words and related concepts to highlight your core values in your communications.
• •Be Approachable and Warm: Use friendly, conversational language. Avoid overly technical jargon unless explaining something specific to an engaged audience (like brewing methods).
• •Highlight Freshness and Origin: Regularly remind customers about your direct sourcing from Colombian family farms and the quality that results.
• •Stay Visually Consistent: Ensure your imagery and video content across all platforms align with the warm, inviting, and quality-focused aesthetic, reinforcing the written tone.

Social Perception

local, family-run business dedicated to high-quality, ethically sourced Colombian coffee

Copy Examples

• •Instagram Post (Image: Latte art in a cozy mug): Sip on sunshine ☀️ Our family-grown Colombian beans are roasted with love, right here in Kelowna. Taste the tradition, feel the warmth. #ModelBeanCoffee #ColombianCoffee #KelownaCoffee #SupportLocal
• •Facebook Ad (Video: Quick cuts of coffee brewing, happy customers, the coffee shop interior): From our family farms in Colombia to your cup in Kelowna – that's the Model Bean difference! 🇨🇴☕ Experience the freshest, ethically sourced coffee that supports communities near and far. Visit us at [Address] or order your beans online! #EthicalCoffee #FamilyOwned #FreshlyRoasted #Okanagan
• •TikTok Video (Trending sound, text overlay: "When that Model Bean caffeine hits just right"): (Video: Person taking a sip of coffee and then energetically starting their day) Fuel your hustle the Colombian way! 💪🇨🇦 #ModelBeanCoffeeCo #CoffeeTikTok #KelownaVibes #FunnyCoffee #SupportSmallBiz
• •Website Homepage Banner: Model Bean Coffee Co: Where Passion Meets the Perfect Pour. Discover ethically sourced Colombian coffee, roasted in Kelowna by our family, for yours.
• •Pinterest Pin Description (Image: Aesthetic flat lay of coffee beans, a coffee plant illustration, and a cup of coffee): The journey from bean to brew is a story we love to share. 🌱 Our Colombian coffee is more than just a drink; it's a connection to family, tradition, and the vibrant hills of Colombia. #CoffeeLovers #SingleOrigin #EthicallySourced #ModelBeanStory #PinterestCoffee