Brand Tone

Professional, helpful, results-oriented, with a friendly, peer-to-peer, and relatable touch.

Brand Values

• •Efficiency
• •Profitability
• •Innovation
• •Quality & Precision
• •Simplicity

Best Practices

• •Speak Peer-to-Peer: Always address the audience (dental professionals) as knowledgeable colleagues. Use correct terminology but avoid overly academic or corporate language. Phrases like "We've all been there" build camaraderie.
• •Focus on Benefits, Not Just Features: Instead of just saying "patented system," explain what it does for the user: "Our patented system means you get perfect models without the noisy, messy trimmer."
• •Use Problem-Oriented Language: Start communications by identifying a common pain point ("Tired of voids and pitted molds?"). This immediately establishes relevance and positions the brand as the solution.
• •Balance Professionalism with Personality: Maintain a professional and credible tone, but don't be afraid to inject personality with relatable, slightly informal phrases like "dang good" or "mud pies." This makes the brand more memorable.
• •Emphasize ROI (Return on Investment): The dental community is composed of business owners. Always connect efficiency and quality back to tangible business outcomes like increased profit, higher patient satisfaction, and saved time.

Social Perception

Perceived as a practical solution provider for common dental office problems, credible due to its 'by us, for us' origin, and a valuable tool for improving office efficiency within the specialized dental community.

Copy Examples

• •Your lunch break is for lunch. Stop spending it with a messy model trimmer. The Modelaider® system lets you create perfect, bubble-free models in minutes, not hours. Pour, set, and you're done. Reclaim your time and streamline your workflow.
• •Don't just do the work. Keep the profit. Every case you send to an outside lab is money walking out your door. With Modelaider, you can offer same-day whitening trays, night guards, and retainers, boosting your revenue on the spot. See how much more you could be earning.
• •Still pouring mud pies? Say goodbye to messy slurries, noisy grinders, and frustrating bubbles. The Modelaider® method is a cleaner, faster, stress-free way to get precise, lab-quality models right in your own office.
• •Perfect Models. No Trimmer. No Kidding. Our patented system is engineered to give you flawless dental models every time. The unique cap and putty combination eliminates the need for trimming, saving you time and materials while delivering superior results.
• •Designed by a hygienist who was tired of the mess. We get it. That's why we created Modelaider. It as the simple, common-sense solution to pouring impressions that you've been waiting for. It as time to make model-making easy again.