Brand Tone

Elegant and Sophisticated, Approachable and Friendly, Passionate and Enthusiastic, Established and Trustworthy, Modern yet Classic

Brand Values

• •Quality and Premium Selection
• •Customer Centricity and Service
• •Tradition and Heritage
• •Passion for Fashion
• •Community Engagement
• •Individuality and Style Confidence

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Modehaus Jung's tone (elegant, approachable, passionate, established, modern-classic) with examples of do's and don'ts. Share this with everyone creating content.
• •Emphasize Heritage and Expertise Subtly: Weave in the brand's long history (since 1934) and commitment to style competence naturally in "About Us" sections, service descriptions, and occasional posts, reinforcing trustworthiness without sounding dated.
• •Balance Premium with Personal: While showcasing high-quality brands, always maintain a warm, inviting, and customer-focused voice. Use "you" and "your" frequently, and highlight the personal shopping experience and expert advice.
• •Visual Consistency Reinforces Tone: Ensure that all imagery used across platforms (website, social media, ads) aligns with the elegant, sophisticated, yet approachable tone. High-quality, well-styled photography is crucial.
• •Engage Authentically: When responding to comments or messages on social media, maintain the established brand tone. Be helpful, polite, and show genuine enthusiasm for fashion and customer interaction, reflecting the in-store experience.

Social Perception

A reputable and established fashion retailer in Pforzheim and Augsburg, known for quality brands. A destination for both classic and contemporary fashion needs, catering to a broad audience. A provider of good customer service and fashion advice, with a friendly and competent team. An active part of the local community through events and collaborations. A desirable place to shop for those seeking quality and style, as evidenced by positive engagement on social media and their descriptions of shopping events. Employee reviews suggest it's seen as a good employer with a strong brand image.

Copy Examples

• •Step into the new season with timeless elegance and modern flair. Our latest collection has arrived, curated with passion just for you. Discover pieces that speak to your unique style. Visit us in-store or explore online. #ModehausJung #NewCollection #PremiumFashion #StyleInspiration
• •Your Style, Perfectly Advised. Since 1934, Modehaus Jung has been your partner in fashion. Experience personalized consultations and discover looks you'll love. Book your appointment today.
• •An Evening of Style & Celebration at Modehaus Jung! Join us for an exclusive shopping night! Discover the latest trends, enjoy personalized advice from our fashion experts, and celebrate the art of style with Modehaus Jung.
• •Crafted for enduring appeal, this [item name] from [brand] embodies sophisticated style. A testament to quality and timeless design, it’s an investment piece that will elevate your wardrobe for years to come. #ClassicFashion #Menswear #Womenswear #PremiumQuality
• •Pforzheim's destination for fashion inspiration! From boardroom sophistication to weekend chic, Modehaus Jung offers a curated selection of premium brands and personalized service. Rediscover the joy of dressing well. We look forward to welcoming you! [Link to website/directions]