Brand Tone

Aspirational & Sophisticated, Trustworthy & Authoritative, Friendly & Approachable, Conscious & Modern, Enthusiastic & Passionate

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Sustainability
• •Exclusivity & Curation
• •Value
• •Style & Self-Expression

Best Practices

• •Prioritize "Authentic Luxury": Always weave in terms that speak to the genuineness and high-end nature of the products (e.g., "authenticated," "designer," "luxury," "curated," "investment piece").
• •Emphasize Sustainable Sophistication: Regularly connect the act of shopping consignment with the benefits of sustainability and conscious consumerism, framed within a stylish context (e.g., "eco-chic," "style with a story," "circular fashion").
• •Speak to Aspiration, Welcome All: While showcasing luxury, ensure the language feels inclusive and inviting. Highlight the value and accessibility that consignment offers without diminishing the aspirational quality.
• •Maintain a Polished yet Engaging Voice: Use clear, sophisticated language. On more conversational platforms like Instagram or TikTok, inject personality and enthusiasm, but always maintain an underlying professionalism and authority in fashion.
• •Focus on the "Find" and the "Story": Consignment is about discovery. Use language that evokes the thrill of finding a unique, high-quality piece and the story behind pre-loved items (e.g., "rare find," "pre-cherished," "give it a new chapter").

Social Perception

Positive, Fashion-Savvy, Eco-Conscious Choice, Trustworthy Consignment Partner, Aspirational yet Accessible

Copy Examples

• •Instagram Post (New Arrival - Designer Bag): Timeless elegance, reimagined. ✨ Discover the iconic [Designer Name] [Bag Model] – meticulously authenticated and ready to elevate your every look. Sustainable luxury never felt so good. Tap to shop or visit us in-store.
• •Email Subject Line (Sale Promotion): Curated Luxury, Covetable Prices: Your Exclusive Invitation to Save.
• •Website Banner (Homepage): Mode Consignment: Authentic Designer Finds. Shop Sustainably. Define Your Style.
• •Facebook Post (Highlighting Consignment Process): Ready to give your cherished designer pieces a new story? Consign with Mode and let us connect your treasures with their next admirer. Experience seamless, trusted consignment. Learn more: [Link]
• •TikTok Video Caption (Outfit Styling): From boardroom chic to weekend glam effortlessly. 🔥 Obsessed with this [Designer Name] blazer paired with [Designer Name] denim – all sustainably sourced from Mode! #LuxuryConsignment #DesignerFinds #SustainableStyle #OOTD