Brand Tone

Aspirational & Trendy, Approachable & Inclusive, Confident & Fashion-Forward, Digitally Savvy

Brand Values

• •Style & Elegance
• •Affordability
• •Quality
• •Sustainability
• •Individuality & Empowerment
• •Inspiration

Best Practices

• •Authenticity First: Ensure product quality and business practices align with the brand's claims.
• •Engage with Feedback (Positively and Negatively): Actively and transparently addressing customer concerns and negative reviews is crucial.
• •Consistent Voice Across All Touchpoints: The aspirational, trendy, and empowering tone should be consistently applied.
• •Show, Don't Just Tell: Instead of just stating 'quality' and 'sustainability,' provide tangible examples or details.
• •Reflect the 'TikTok and Pinterest Savvy' Claim: Their visual content and copywriting should genuinely reflect that understanding.

Social Perception

The social perception of Modavo US is sharply divided and problematic. A significant number of online reviews and forum discussions label the brand as a scam, citing poor product quality, non-delivery, items not matching descriptions, and difficult return processes. Mixed to Positive (mainly from TikTok for specific items like bags): Some user-generated content, particularly on TikTok, portrays a more positive experience, especially concerning their bags. Confusion with Movado (Watches): The similarity in name to 'Movado,' the Swiss watch brand, could potentially lead to confusion.

Copy Examples

• •Headline: Modavo: Your Trend. Your Elegance. Your Price. Body: Dive into the latest styles, crafted with an eye for elegance and a love for affordability. At Modavo, we believe fashion is your statement. Make it bold, make it you, without breaking the bank. #MissionModavo
• •Headline: From TikTok Feed to Your Wardrobe – Effortlessly. Body: Inspired by the scroll, designed for your life. Modavo brings you the Pinterest-worthy looks you crave, blending quality and sustainable choices. Feel confident, look fabulous. Style, redefined.
• •Headline: Unleash Your Style. Embrace Your Vibe. Body: Fashion is more than fabric; it's a feeling. Modavo empowers you to express your unique identity with pieces that are as individual as you are. Affordable. Sustainable. Unmistakably You.
• •Headline: The Art of Affordable Elegance. Body: Who says premium style has to come with a premium price? Modavo is committed to bringing you quality, on-trend fashion that makes you feel like a million bucks, for a whole lot less. Dress the part, live your story.
• •Headline: Sustainable Style That Speaks Volumes. Body: Look good, feel good, do good. Modavo is on a journey to make fashion more sustainable, one elegant piece at a time. Join us in making a statement that’s both stylish and conscious.