Brand Tone

Helpful, Customer-Oriented, Classic, Tasteful, Established, Trustworthy, Accessible

Brand Values

• •Tradition/Heritage
• •Customer Satisfaction
• •Quality and Style
• •Accessibility/Value
• •Variety

Best Practices

• •Maintain Consistency Across All Channels: Ensure the tone used on the website, product descriptions, any social media, email marketing, and customer service interactions is uniform.
• •Highlight Heritage and Trust: Consistently weave in the 'since 1931' aspect to build trust and emphasize experience, but balance it with contemporary relevance.
• •Emphasize the positive shopping experience and 'good taste' of the items.
• •Showcase variety by catering to different needs like casual, office, cocktail, and party wear
• •Keep prices accessible to show value.

Social Perception

Local Recognition with a positive in-store experience

Copy Examples

• •"Vistiendo a Costa Rica desde 1931" - Showcasing heritage and longevity.
• •"Nueva colección de blusas en los colores de moda: magenta y azul" - Highlighting trends and new arrivals.
• •"Excelente atención y encuentras el regalo perfecto, todas las tallas y buenos precios" - Customer testimonial emphasizing service, variety, and value.
• •"Ropa muy bella y de buen gusto" - Describing the quality and style of clothing.
• •"BLUSA CUELLO CAIDO NUDO AL LADO N B 4539 5224R" - Straightforward and detailed product description.