Brand Tone

Aspirational yet approachable, friendly, youthful, and energetic. It's like a fashionable best friend offering style advice, conveying excitement about new trends and empowering customers to feel confident.

Brand Values

• •Trend-Consciousness
• •Accessibility
• •Feminine Confidence
• •Customer Engagement
• •Visual Appeal

Best Practices

• •Speak Like a Friend: Always use a conversational and approachable tone. Use "you" and "your" to speak directly to the customer. Incorporate lighthearted emojis (✨,💖,😉) where appropriate to add personality, especially on social media.
• •Focus on the Feeling, Not Just the Features: Instead of just saying "cotton dress," describe the experience: "Feel the soft-breeze comfort of our 100% cotton sundress, perfect for those warm, sunny days." Sell the confidence and the lifestyle associated with the outfit.
• •Create Urgency and Exclusivity (FOMO): Use phrases like "Limited stock," "Selling fast," or "Get it before it's gone" to encourage immediate action. This aligns with the fast-fashion model and the desire for unique pieces.
• •Engage with Questions: End social media captions with questions to boost engagement and build a community. Examples: "How would you style this?", "Which color is your favorite?", "What are your weekend plans?"
• •Maintain Tone Consistency Across All Platforms: The playful and aspirational voice used on TikTok and Instagram should carry over to website product descriptions, email marketing, and even customer service responses. This builds a strong, recognizable brand personality.

Social Perception

A reliable source for trendy, affordable clothing; a go-to for updating wardrobes with contemporary pieces; in-tune with social media trends; associated with fun, youthfulness, and everyday style.

Copy Examples

• •Your weekend plans just got a major style upgrade. ✨ Say hello to the 'Daniela' floral dress - designed to turn heads and keep you comfy from brunch to sunset. Tap to shop before she's gone! #ModasJessty #NewCollection #DressToImpress #OOTD
• •Our 'City Chic' trousers are officially the hardest working item in your closet. Which look is your vibe? 👇 #StyleHack #VersatileFashion #WorkToWeekend #ModasJessty
• •Subject: '⚠️ Warning: These New Arrivals May Cause Compliments' Body Preview: 'Hey fashion lover, your wardrobe called and asked for a refresh. We've just dropped the styles you've been dreaming of...'
• •Headline: 'Dress Like You're Already Famous.' Sub-headline: 'Discover the trends everyone's talking about. Free shipping on orders over $75.'
• •Headline: 'The Perfect Outfit Exists.' Body Text: 'From statement tops to must-have dresses, Modas Jessty has your look covered. We focus on trendy, quality pieces you'll wear on repeat. Find your new favorite today!'