Brand Tone

Elegant & Sophisticated, Artistic & Passionate, Contemporary & Stylish, Trustworthy & Transparent, Empowering

Brand Values

• •Craftsmanship & Artistry
• •Quality
• •Elegance & Timeless Style
• •Customer Trust & Transparency
• •Heritage & Modernity
• •Self-Expression & Individuality

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use language that highlights the human touch, skill, and dedication behind each product. Words like "handwoven," "hand-embroidered," "artisan-made," and "meticulously crafted" reinforce the brand's core value.
• •Focus on Elegance and Timelessness: Use sophisticated and evocative language. Describe products not just by their features but by the feeling they evoke – "timeless elegance," "luxurious drape," "sophisticated charm." Avoid overly casual or slang terms.
• •Tell a Story: Connect with customers by sharing the narrative behind the craftsmanship, the inspiration for a collection, or the journey of an artisan. This adds depth and emotional value beyond the product itself.
• •Maintain Transparency and Build Trust: Clearly communicate material composition, care instructions, and unique selling propositions like on-camera packing. Honesty in descriptions builds credibility.
• •Use High-Quality Visuals and Consistent Aesthetics: Ensure that the language used in copy is mirrored by the quality and style of photography and design across all platforms. The tone should be cohesive in both words and images, reflecting sophistication and artistry.

Social Perception

Premium & Luxurious, Artistic & Unique, Trusted Source for Ethnic & Contemporary Accessories, Fashion-Forward & Endorsed, Good Customer Service & Reliability

Copy Examples

• •Headline: Discover the Art of Adornment. Body: At Modarta, each accessory is a masterpiece, handcrafted with passion and precision. Elevate your style with timeless elegance that tells a story. Explore our new collection of pashmina shawls and silk potli bags.
• •Headline: Crafted by Hand, Cherished by You. Body: Experience the luxurious touch of genuine pashmina and the sparkle of Swarovski, meticulously woven into contemporary designs. Modarta brings you accessories that are not just worn, but felt.
• •Headline: Your Style, Authentically Expressed. Body: From the vibrant hues of our ombre stoles to the intricate details of our hand-embroidered clutches, find the perfect piece to empower your unique style. Quality you can see, craftsmanship you can trust.
• •Headline: The Essence of Indian Artistry, Reimagined. Body: Modarta blends rich heritage with modern sophistication. Our artisans pour their hearts into creating accessories that transcend trends, offering you enduring beauty and unparalleled quality.
• •Headline: Transparent Luxury, Delivered with Care. Body: We believe in the beauty of our craft and the trust of our customers. That's why every Modarta piece is created with the finest materials and packed with the utmost transparency, ensuring your treasure arrives perfectly.